Discussion on the development trend of network marketing

With the rapid development of information technology and the further improvement of network facilities, Network Marketing (www.huazon.com) has become a major mode of modern marketing and extended to all areas of human society, Network marketing is developing at a speed, then the future development trend of network marketing?

In the network environment, the dissemination of information is no longer the one-way mode of communication, but the transformation of the enterprise to publish information on the network, consumers actively choose information online "Push-pull" interactive mode. Consumers have greater freedom of choice than ever before, and they can choose products that can satisfy their preferences on a global scale, and can complete transactions directly through the Internet, which is the root of online marketing.

First, the number of netizens soared, the overall quality of the promotion of China's network market development provides a strong foundation

As of June 2009, the number of Chinese Internet users exceeded 338 million, so huge audience group is the foundation of the Development of network marketing market. In addition, the overall quality of netizens has been greatly improved, the age structure of pluralism, the rapid growth of rural netizens. Eric Consulting that, with the changes in the structure of netizens, more industry suitable for network marketing, which undoubtedly become China's network marketing market long-term growth momentum. Monitoring results show that 2001-2006, the IT product industry has been occupying the network advertising cost first, but 2007-2008 two years, the transport industry has become a network of advertising. Real estate industry launched from 2005 onwards, began to try more online advertising, 2008, the apparel industry has become the most promising Up-and-comer, the Internet advertising industry has been the IT product industry, a solo show developed to many industries.

Second, the effect of marketing become the darling of network marketing, search engines develop rapidly

With the development of Internet technology to make the effect of marketing possible, advertisers initially tasted the effect of maximizing the benefits of advertising, so the effect of marketing into the new darling of advertisers, many advertisers are ready to do more and try. The search engine also because of its advertising effect better become the first choice for enterprises to put online advertising.

Third, network marketing creativity is the core driving force of its competition

According to the findings of the Eric Consulting Group, the media choice of the netizen is diverse, the behavior track is complex, in order to better the enterprise information arrives the audience, the enterprise's brand marketing must be diversified, in addition, the network marketing creativity should also be eye-catching, easy to remember, fascinating, because the creativity is the Netizen chooses clicks the network advertisement the first reason , video interactive display form is worth to learn from.

Iv. Multimedia Integrated Marketing is the inevitable trend of network marketing development

From the long-term monitoring data of Eric, as a result of the Netizen's media contact habit is becoming more and more diversified, The advertiser's media choice is becoming more and more complex, the integrated marketing is the inevitable trend of the network marketing development, take Coca-Cola for example, 2005 Coca-Cola Media number of 10 media, and to 2008 years, the number of media heating As many as 50 homes. With the diversification of the media, marketing becomes more complex, but the user is also more accurate, so integrated marketing can reach a broader marketing goal.

Five, the network video value gradually appears

2009 Q3 China Network Video Advertising volume growth of 46.8% per cent, in the overall economic slump in the environment, this growth has undoubtedly become a shining, while the number of Chinese video web sites and the Sticky Foundation gradually tamping, Eric Consulting that the network television media value has been more and more advertisers accept, It is expected that video site media value will become the next major growth point of China's network marketing market.