Discussion on the effect of 3G difference in the low transfer rate of portability
Source: Internet
Author: User
KeywordsDifferential hot low portability transfer rate
This reporter Chen Xiangyan transfer network pilot six months, the implementation of the effect seems to be a little passable. According to the Ministry of Industry and Telecommunications Research Institute recently provided data, as at the end of May 2011, Tianjin, Hainan, a total of 48327 people completed the number of carrying business, of which 43959 people in Tianjin, Hainan 4368 people. During the pilot period, the business application reached 500,000 people, and the actual completion number carrying business is less than 50,000, the success rate of application for transfer network is only one-tenth. The low success rate of the transfer network is widely recognized in the industry, and it is one of the problems to further promote the transfer network in the next stage. Low rate of transfer of the problem with the number of transfer network, refers to the user to change the operator but the user number remains unchanged. The transfer network is intended to break the intrinsic binding relationship between the number segment and the operators, to promote the competition among operators, and to accelerate business innovation and improve service quality. China transfer Network pilot in the beginning of the November 22, 2010 Zero, in Tianjin and Hainan two official start, including Tianjin to carry the two-way transfer network, Hainan implemented one-way transfer network. At present, the mobile phone users in Tianjin area is about 10 million, Hainan area is about 6 million ~700 million, mobile phone users in the two places total about 17 million, and 50,000 people for carrying number transfer network, the proportion of about 0.29% less than 3 per thousand. Regarding the low rate of transfer, Shing, chief expert of the Ministry of Industry and Telecommunications Research Institute, said, "Repeated application is a reason for the low success rate, during the trial period, 140,000 people carried out business consultation, and the business application reached 500,000." "At the same time, she pointed out that, in addition to the low success rate of the transfer, the number of users can not receive the industry SMS, small bundle of users can not apply for the number to carry such as the field test found problems." Neustar Global vice president of the United States, the Asia-Pacific President Dr Guo Yan, said that the rate of conversion does not necessarily say that the higher the better, the key lies in the whole network of competition is not better, the whole industry is not the quality of service promotion. The low rate of transfer in the pilot phase is not everyone's hope, but it is not bad, after all, the pilot itself is to find out the existing problems, and to better study and solve, so as to reduce the future spread of risk. To promote the carrying number of the transfer network must be the momentum of the transfer network, although there are many problems during the trial, but the industry is still full of expectations, but also put forward a number of constructive suggestions. First, prevent unfair competition between operators. Previous reports have reported that the user portability rate of low is an important reason for operators to set limits to each other, with a variety of excuses to prevent users from turning out. The Ministry of Industry and Telecommunications Research institute Liu Tao said that in the current situation of the telecom market has been unbalanced, in order to avoid the advantage of operators to use the inherent resources, the implementation of improper competition means, the impact of the Transfer Network portability policy, need to have relevant provisions to check and balance, to escort the transfer network policy Second, give users more freedom of choice. In essence, the transfer network is to maintain the active competitive status of the telecommunications market, to protect the right to use of consumersLean。 Although the success rate of the transfer network during the trial period is low, but from the effect, Tianjin to implement a "two-way transfer network", the effect should be significantly better than Hainan, the user transfer network relatively active. This shows that the more you give users the freedom of choice, the more active the transfer market. In other words, the less the government restricts, the more efficient the market is. Therefore, to give users more freedom of choice, will be the next stage to promote the transfer network work must adhere to the important direction. Finally, to urge operators to improve service quality. The Service Content and service quality of the domestic operators is serious, which reduces the attraction of the transfer network, and is also the important factor restricting the carrying number transfer network. "The real goal is not to require users to really turn the web, but to encourage operators to improve service quality," Dr. Guo Yan said. "Portability is to allow users to" vote with their feet, but if the operator's business products, service content lack of differentiation, even if the user has the right to choose freely, will not bother to "move half step." Accelerate 3G differentiated competition "The operator's market share has not changed significantly, but the operator's competition has obviously intensified." "Shing said that there is no indication of the carrier to the operator's positive or negative impact, but it is certain that better service, more affordable operators will be in the implementation process to benefit from the transfer network. There is no doubt that the portability network intensifies the competition among operators, however, operators take the "customer-bound" promotional strategy, the pilot policy "set the threshold" too much, to a large extent, affect the carrying effect of the transfer network, unable to enable operators to focus on business innovation, improve services. In essence, the portability network should be the service of operators, is the 3G of differentiated services. Unfortunately, after entering the 3G era, operators in the service has not been much improvement, the lack of practical, easy-to-use 3G services and applications. And, whether the sky wing 3G, 3G or mobile G3, although the introduction of some business or services, but most of the same, failed to let users see what the real difference between the place. China Unicom officials have previously said that, although many users from Unicom 2G to move 2G, but more users choose from mobile 2G to Unicom 3G. Although there is no way to confirm the attraction of Unicom 3G, but more users choose from 2G to 3G to prove again: portability is essentially the operator of the 3G battle. Unimpressed is the innovation stage of operators, and it also tests the competitive ability of operators to improve their differentiation. The transfer network can not completely change the current mobile market competition pattern, however, the operators can fully promote the business innovation and development, attract users to choose, and thus change their market position, so operators do not "short-sighted", speed up innovation and upgrade services, can really grasp the future of the transfer network with the opportunity to promote the country.
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