Discussion on the event marketing of the website so as to promote better

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It can be said that every site to develop to a certain stage, should be considered for marketing publicity. In recent years, along with the network several big event marketing success, this kind of alternative marketing way also won the stationmaster's attention more and more. Like the Red Woman event of the previous association, the Pooh bear event, like the recent "Jia" event and so on. From these events, the planners behind the time have received enviable attention, and the target brand has achieved remarkable results.

The benefits of event marketing are obvious: through a short period of careful planning, you can get a huge amount of attention over time, and the site can get a huge flow and visibility upgrade. However, if the event marketing failure, the consequences are also more serious, may lead to the company's reputation will be affected, causing the audience to lose trust in the company, serious may make the whole incident become the company's Waterloo.

Event marketing is a double-edged sword, used well can be both ways, with a bad but may hurt itself. Here, on my own website Jinan online to analyze, explain how event marketing can be used. Jinan online set up two months, after all the efforts of colleagues, registered users have reached tens of thousands of people, the day IP also has hundreds of. Under such circumstances, I think we should do some planning to improve the popularity of the website quickly. At that time I think of the first is to borrow the October National Games in Jinan, the great concern, marketing events. First of all, I analyzed the status of the website: Jinan Online is the location of Jinan's most professional real estate site, especially the second-hand housing advantage is obvious; the website and the media relations are better, easy to promote; The website and the real estate intermediary relations are good, they may cooperate carries on the propaganda; Facing the competition pressure of several other earlier real estate websites in Jinan. After analysis of the advantages and disadvantages, I came up with a few event marketing needs to pay attention to, with you to explore:

One, can choose initiative, also can occasion. The advantage of active marketing is that the correlation is very big, can excavate the event marketing to own biggest marketing power, but at the same time the risk is also big. Occasion marketing can gain greater benefits under the premise of controlling cost and risk. As mentioned above, the Red woman event is a typical active marketing, and Jia Junpeng events can be regarded as a vague occasion marketing.

Second, event marketing is mainly in the event, marketing can not be too obvious. There are two main ways to mainstream the market now: to support the public service and the "hitchhiking" Spotlight event. Public welfare is the way to maximize the interests of the company, but it depends on the size of the public event. Last year Wenchuan earthquake Wanglaoji action is typical of this kind, and because the event is too big, directly lead to Wang old Kat sales blowout. "Hitchhiking" focus events more in the field of sports, such as sports brands to sponsor the Olympic Games, the Olympic Games held a variety of activities.

In addition, crisis PR can be regarded as a kind of event marketing. But this is mostly passive for companies.

Through the above analysis, I think Jinan online as a relatively new property site Jinan, should take the national games in Jinan to hold the machine, looking for in the Real estate field recently occurred, at least in Jinan, the impact of events, planning a few partial public welfare events, in order to get the favor of Jinan media, can get as much as possible reports, At the same time can also control the risk, next please wait and see, watch my action! This article is the first Jinan online second-hand housing channel http://esf.jnol.cn reproduced please retain the copyright.