Discussion on the experience of Training website optimization and promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Everyone good, see everyone in the A5 and everyone to share the implementation of the Web site approach and experience, today I also talk about my little experience and experience, and we share a learning, but also make a little implementation of the companion. I am currently in a training organization to do network administrator and website implementation as well as search engine (searching engine) optimization. We all know that there are too many training institutions, the information on the network is also a dime, the relevant training keyword is not the purchase of the ad implementation is a little big station temporarily lying under the motionless, so many do this aspect of the network implementation of the hope and daunting! But I still have the determination, so I keep on doing it, Of course, also achieved a certain effect, the above to share with you. In order to ensure the interests of the company I will not take out the key words out of here.

First of all, I first to the company's Web site to implement a one-sided analysis and collation, optimize the Web page code, has been the keyword, description, so that the Web page does not look more than search engine (search engine) love, so that players are also more favorite. To know the player experience is critical to everyone, search engine (searching engine) is a very special player. After the site's one-sided carding and optimization, so that the Web site to run more fluent, faster download rate, must explain the point is, I took over before the company's website is to use the initiative to build the station, very difficult to use, links, special long, column structure Miscellaneous, I arbitrarily put the initiative to stop using the station, reuse a set of experience I have to revise the optimization of the CMS, The acquisition of a fast-speed virtual host, and the server's 301 redirect, custom error page, and so on, these are necessary to do before the optimization.

Then, we all know the concept of the long tail. Recently has been concerned about a little long tail keyword search and ranked. Due to the training institutions in the training program now many companies have bought ads on Baidu, perhaps by a small number of large-scale information sites occupy, because of their real update volume is too large, of course, every day new information is listed below. If I want to hard to compete with them, it is not impossible, but to pay more spirit and time, but this industry is seasonal, some training projects have been unable to participate in the moment, or this time the national Certificate of the identification of outdated. So I decided to start with a long tail word that nobody else noticed.

So how did I choose the long tail? First of course is to check the index Baidu, to see how many Baidu index, select a little index low, of course, can not be a point of no index, so the value is also very low, the effect is not good. So choose a little index low hands-on analogy easy. I later collected a small number of long tail words, and then specifically for these long tail words with articles, each article contains these words, and are original articles, every day to adhere to a certain frequency of the update of these articles. Baidu from the beginning of three or four days to update a snapshot to the subsequent daily update, long tail Word also eventually has the search volume, even if the point of each word is not much, but add up every day of the way or have a great promotion.

Then, I am based on the original intention to update the foundation, beginning to grow the site's internal links. We all know that the site's internal links as very important, on the promotion of site rankings, these tasks can not be neglected. I'm taking care of the long tail words together, also beginning to the site of the sought-after keyword selected and optimized, and a little website Exchange friendship links, implementation in the blog implementation, these methods are specifically used to increase the site's hot keyword outside the chain, adhere to almost 1 months later, the effect is still good, An original ranking on the second page of the keyword also rose to the first page.