Discussion on the feasibility and importance of the construction of the website inner chain

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As we all know, external links to a site ranking plays an important role in the SEO industry is not a word for the king, outside the chain for the emperor in the spread of it? Outside the chain as a search engine to determine the importance of a site is indeed an important factor. So that some webmaster every day in the major forums, blogs, tired, but also a lot of adsense money to buy outside the chain. But in doing well outside the chain is also not to despise. It is best to combine the chain and the inner chain to achieve the best results. There are many outside the chain after the hair is easily removed, but the inner chain we do well and will never delete. Do a good job in the site links, to enhance the weight of the website is very helpful.

First: Check your site has a dead link of wood.

If there is a dead chain on your site (dead chain, that is, dead link, that is, invalid link.) Search engine is not access to the link, the weight of the site to enhance the harm without a benefit. How to check the site's dead chain, recommend several methods:

1. Online Check dead link http://tool.20ju.com/checkurl.aspx 2.xenu link sleuth Xenu link sleuth is perhaps the smallest, but most powerful, check site dead link software you've ever seen. You can open a local Web page file to check its links, or you can enter any URL to check. It can be listed on the site's live links and dead links, even to the link it is analyzed; support multithreading, you can store the results of the check as a text file or a Web page file.　　At the same time, the 1.2J version added to the Google snapshots, Alexa rankings, as well as the history of Wayback Machine features. 3.HTML Link Validator Web Connection Check program, can help you do ftp://and http://connection check to see if there is no connection content. 4.web link Validator Web link Validator is the way to test the network link is normal, you can give up a network connection, such as software files, HTML files, graphics files and so on can be. The reasonable construction of links in the station is one of the important technologies of search engine optimization. Its optimization can make the site as a whole to obtain the value of search engine recognition. In particular, Baidu, if the site can be a good enough link in the station, can greatly increase the keyword in the search engine rankings, so that the site and the promotion of the sale out.

Second: Create a map for the site.

Many webmaster sites do not have a complete site map, site map can not only make search engine easy to crawl to every corner of your site, but also to the user can play a guiding role. In order to make the search engine very convenient to crawl all the pages, site map is best to put a link on the homepage, so that search engine can use the fastest speed to find and crawl.

Second: To establish a workable website navigation:

Web site navigation is the best text, is conducive to spider crawling. Many corporate Web sites for the site beautiful, with pictures or JS scripting language to make navigation, so do search engines can not be indexed. If it is for the sake of beauty have to use the picture or JS script language, drop-down menu navigation with div CSS code to achieve, must not use JS, if you want to use JS to achieve navigation, then suggest you add a column at the bottom of the text link, a lot of benefits; The pursuit of visual effects webmaster often put the navigation into pictures in fact this is very bad, really need to use the picture plus ALT attribute, which must contain keywords.

Third: Correlation pages are linked to each other:

A page link is an internal link, when there is an article some long tail keyword, and this long tail keyword is another article topic content, then should link the word to that page URL, this can promote this long tail keyword weight, to rank very helpful. If there is a large number of internal links, then the entire site's structure looks like a spider web, a network structure, conducive to user reading, but also conducive to spider crawling. Previously said the site's tree structure, but to note that this tree structure is not to say that the article page under each column without links, on the contrary, should be in different columns of the page links to other columns related pages. The structure of the entire site looks more like a spider web, which consists of the main veins of columns, as well as the appropriate links between pages.

Four: do a beautiful site search

Good site search Layout In addition to help you to explore the potential value of the site, to enhance the site traffic outside. At the same time after a little modification can also effectively increase the site within the chain. Set Hot search keywords, this must be hand-edited, can have the purpose to guide spiders crawl you want the article. In the Column page or article page to display the key words (TAG), and directly converted to the results of site search.

The depth, quantity and location of the links in the station should be noticed in all directions.

Click Depth: The more important keywords and pages, the more you should be able to see more easily. The content page or the product page and homepage Home's click Best not to surpass four times, the best within four clicks can arrive. Number of links: In general, the more pages linked to the page the higher the weight, if you want to highlight keywords or an important page can make more links to point to, and vice versa. Link Location: According to said users and spiders browsing the Web page habits, in the first, sidebar, footer add some important links. Link to ensure smooth, do not appear dead link, otherwise it will affect the spider crawling and user experience, to know this is the most likely to affect the ranking of the site optimization factors.

From the above aspects of the site to set up a reasonable link, adhere to the content of the original, with the search engine on the number of sites included in the increase, the weight of the site will also rise. Over time, will make your site has a quality promotion! Article Source: http://www.maqueseo.com welcome reprint, Reprint please indicate the source, thank you for your cooperation!