Discussion on the five common problems in online marketing of small and medium-sized enterprises

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Looking at the current domestic market can have several small and medium-sized enterprises do not engage in online marketing, these small and medium-sized enterprises in the market wave has seen the benefits of online marketing. In particular, nearly two or three years, it can be said that most of the small and medium-sized enterprises have formed their own corporate site, and try a variety of online marketing. But we also have to face up to the problem of today, that is, although many small and medium enterprises have put in the manpower and resources, but the effect is still very small, why? The author summed up, the main reason is still from many enterprises generally exist in five widespread common problems.

Common problem one: for online marketing, many small and medium-sized enterprises are still mainly wait-and-see attitude

Although many enterprises can well accept online marketing is to win the future market can not ignore the means, but many small and medium-sized enterprises for online marketing investment and the rate of return does not have much experience. For the current stage can be from online marketing to obtain the desired effect of holding a certain skepticism, this skepticism has left many relatively conservative small and medium enterprises fearful of their feet, resulting in so-called online marketing being "testing", unable to invest enough money, just superficial online marketing, After a period of time did not see how much effect to withdraw immediately. Such problems are a common problem for many small and medium enterprises, and one of the major causes of online marketing failures in many small and medium enterprises.

Common problem Two: enterprises for online marketing knowledge of the shy

Maybe some small and medium-sized enterprises to the understanding of online marketing is limited to do search engine auction rankings, advertising or such as in the blog forum to publish some information to publicize, but also think that online marketing is to do a website, and then publish some information can be achieved, These enterprises do not have a deep understanding of the true meaning of online marketing, often for online marketing knowledge of the shy, results in online marketing is very little, and do not know why.

Common problems: lack of the purpose of online marketing

After seeing the advantages of online marketing, many small and medium-sized enterprises often rush to do the online marketing, and too urgent to follow the bandwagon will often make many small and medium-sized enterprises in the online marketing of its own online brand positioning, market research, target user survey, and so in-depth analysis, the lack of the purpose of online marketing. And the lack of purposeful online marketing, often can not achieve success.

Common problem Four: there are loopholes in the management system of enterprises

Unlike some large enterprises, SMEs are often very easy to ignore the online marketing department management, some enterprise content may be many people do not know what the department is doing every day, and online marketing response problems many enterprises often will not be very concerned about. For this point, I think that for an enterprise, if you want to online marketing on a certain score, the system of reasonable layout Online marketing department is a key point can not be ignored.

Common fault Five: neglect of the enterprise online marketing personnel training

For small and medium-sized enterprises, their competitiveness is relatively weak, if you want to attract talent, pay is the key. And we can see that many small and medium enterprises nowadays are less concerned with the cultivation of online talents, many small and medium-sized enterprises in the online marketing staff are just graduated students, although the company can use a small amount of money to get these newly graduated employees, but as these people have gained some experience will be a job-hopping, This will lead many small and medium-sized enterprises into a shortage of experienced talent, and ultimately lead to online marketing can not be expanded.

Today's domestic online marketing is still in a high-speed development of the times, small and medium-sized enterprises also need to take this opportunity, but before the online marketing please see if they have entered the five common problems. For enterprises, only to do a full preparation, and constantly groping on the road, in order to truly out of their own online marketing road. This article by the Acne products http://fjzx.5d6d.net/Webmaster Original, reproduced please retain the source.