Discussion on the five-point selection principle of keywords in SEO

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Given a few days ago, some friends asked how to do a new station keyword selection, as a site design, seoer in fact should begin to do this part of the work, the keyword selection is inaccurate, the consequences can be said to be disastrous, resulting in the follow-up site optimization will outweigh the gains, or, in vain, and directly affect the construction of the website content. So the choice of keywords, should be based on what principles or ways?

1 First consider the user experience angle choice words

At this stage of the SEO, is not a few years ago a simple site outside the chain of construction or other means of optimization, you can achieve a better ranking effect. From the long-term perspective of the operation of the site, to meet the user experience of the keyword, and constantly bring traffic to the site at the same time, more directly into the business transaction orders, but also to consider the significance, from this point of view, from the user experience perspective to consider the keyword, has an important role!

2 Search for high heat, the least competitive keywords

Theoretically speaking, Seoer will be willing to see the lack of competitiveness, easy to do up the word, a certain long tail entrainment, the site will continue to order. This is only an idealized argument. From the point of view of the choice of words, this point is still necessary to mention, the key is how to dig high and less competitive vocabulary, which determines the executive's association and the divergent ability of thinking.

3 Core keywords cannot be too long and specialized

This question can be returned to the first principle, user search phrase, not too long, then some personal station Enterprise station used too long, too special phrases as the core keywords, is not in line with this principle, short concise is the best choice, can effectively reflect your whole station content or relevance, and meet certain key heat.

4 keywords should not be too broad

To optimize the site as an example, if your site in the site to optimize the keyword when found that there is a huge competition with other sites, and optimization has a certain degree of difficulty, then you may have to change a point of view to the problem, such as, the site's keyword positioning: website construction. So this is a very wrong way. The entire site keyword positioning, can not be too broad, this will lead to your site content deterioration, and this keyword and site content is not strong, want a good ranking, is very difficult and difficult to do up.

5 and website related

Now many of the industry's friends, will fight for some of the most popular timeliness words to do site traffic, here Xishan scholar does not advocate everyone to do this flow. To the end, the user came to your station, found that there is no content he wants, estimated to visit a page, directly pop-up your station, this will come to the flow of what use? Therefore, the key word selection, is also elegant. Try to do some relevant vocabulary.

The above keyword selection principle, has the qualitative and mandatory principle, as the keyword screening has a lot of ways, such as the previous mention of the Magic Compass keyword screening, but its main principles such as the above mentioned points as a reference, other friends think there are other ways, you can communicate.

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