Discussion on the function of enterprise website construction

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In order to adapt to the Internet crazy era, almost every enterprise has a site of their own, not only in the traditional business model to continue to develop, but also through the Web site construction in the Internet to carry out a new business model. The marketing function of enterprise construction website can be said that the traditional mode cannot be compared.

First, enhance the corporate image. In the past, to promote the image of the enterprise can only be published in the newspaper information, television publicity, advertising and other time-consuming and laborious way. The enterprise Construction website has changed the traditional method of promoting corporate image, although the website construction can not bring new customers at the initial stage, the effect is not very obvious, even do not play any role, but this is only temporary, late site operation is good, the site brings benefits and enhance the corporate image will not be estimated, the cost is also relatively low a lot, can also be used for a long time.

Ii. Establish potential business contacts. The construction of the website, can put all the things related to the company to the website, for example company's brief introduction, product function, enterprise news and so on display to the website, for the visitor browsing, from the generation enterprise's latent customer. Website design keywords can enable users to find the enterprise's website faster in the search engine, in the above to understand all aspects of the enterprise information, so that the site became a platform for network communication, enterprises can establish potential business links through the site.

Third, maintain close contact with customers. The construction of the website can not only release information about the enterprise, but also set up some columns for customers to browse. Enterprises through the release of dynamic on the website, the regular update of the site, attention to the enterprise site customers know will often look at this information, which virtually established a relationship with customers. Again, is to provide customers with feedback information platform, including some online messages, leaving Business Contacts mailbox, QQ and other contact information, customer feedback, the enterprise can give a reply, from which to obtain comments and suggestions, and further maintain close contact with customers, but also to enhance the image of the enterprise external.

In addition to these points, the role of website construction is still a lot, can also establish e-commerce functions, forums, etc., which can be added to the site, so that the site to play more role.

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