Discussion on the importance of front-end engineers in SEO work

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For the SEO industry, there has been an online argument, said SEO low technology, low threshold, triggering the seoer discredit, this view is really one-sided, but also have to deny that a considerable part of the seoer lack of the most basic programming knowledge, resulting in the daily work of low efficiency, Sometimes because do not understand the technology to make some ironic jokes. In fact, as a seoer, not programming is not scary, terrible is the lack of technical staff (including but not limited to front-end engineers, background developers and server maintenance personnel) the ability to communicate. Today, from the front-end engineers, talking about the importance of front-end developers in SEO work, to see how reasonable communication with technical staff can enhance the effectiveness of SEO work.

1. Good user Experience

As the front desk staff, ensure that a good user experience is the first. An excellent front-end engineer through a reasonable page layout, neat beautiful, primary and secondary clear color, can easily guide users to find the key parts of the Web page, in a very comfortable browsing experience to complete the site browsing, the need for information. There is no doubt that it is very important to improve the conversion rate of the site and reduce the bounce rate of the website. In contrast, now the internet on the overwhelming Taobao guest single page site, seemingly exquisite page production, but the user experience is very poor, most of the time, users are unable to find the required content and delayed link, the conversion rate of the low can be imagined. In the 2010, the deified single-page model was actually profitable under a low and incredible conversion rate, which doomed the model to be short-lived. In fact, recently, often in some forums to hear people complain, using a single page of the site to marry very low rate, this model has basically come to an end.

2. Site code neat and orderly, efficient

We know whether the page code to follow the standards of the world's search engine rankings is one of the reference factors, may be in the general people do not think that the relevant issues now, the market Common CMS has done to meet the standards of the world standard, in fact, does not represent the best. Take the common Dede for example, its default template has too many JS calls, the page still has the style attribute (does not conform to the structure of the organization and performance separation of ideas) and so on. Though overly picky about these issues, the impact on rankings is almost Nil. But a good front-end engineer will be in the layout design for you to consider the relevant issues, the realization of the page code optimization, improve the execution of JS code efficiency, reduce cookies, using JS calls instead of IFRAME. Do not accumulate small flow to become jianghai, these seemingly small problems, but perhaps you than the ranking in front of your site on this point.

3. Improve site access rate

This is actually a bit like the 2nd, mainly code optimization, first look at Baidu statistics new function "Speed diagnostics" part of the screenshot:

Meticulous Baidu does not like other speed web site, just give the total time to download the page, but in a certain case of server speed, given the speed of the page to improve the load of several schemes, including the main merge JS files, merged CSS files, using CSS Sprite to reduce the number of requests to the server. These details, very few people notice, because the increase of a few milliseconds speed is almost negligible, but experienced front-end engineers will consider these issues, so that your site can not spell a few major portals, but has gained a lot of Baidu bonus points. There are a number of techniques that can improve the speed of a page with similar details, for example, enable gzip compressed page volume (many hosts have the function, but know that few people), the JS file placed in the back of the page can significantly improve the page load speed (this point how many people's site did it?), The size of the picture is limited to prevent the browser from being rendered again.

4. Site Revision Smooth Transition

Finally, I would like to many sites is the most important, along with the development of the site, the page revision is inevitable, but I believe that many people have a site revision caused by the snapshot stagnation, the rankings fell even the right to drop the problem. In fact, to deal with this problem is quite simple, the site changes only to modify the CSS file, the structure of the content code, can be easily detected in the search engine without the situation to complete the revision, usually small revision only need to change a few lines of CSS code on the line, if the content of the page layout needs Can be divided into small number of minor changes to complete the revision, this period as long as you do not modify the title and other important information, the site can be smooth transition, snapshots, rankings, included no exception. The next site changes need to change the template, do not rush to replace the template, make appropriate changes, as far as possible with the original page code similar, the effect is much better. Mainstream CMS in the market structure content is very fixed, the change is usually only a few div tags, want to change the layout through CSS is very easy.

This article by no pox Meimei net, how to acne (http://www.5doum.com) webmaster Writing, elaborated under the front-end development and SEO work, but also to remind the Seoer, do not think blindly hair outside the chain is SEO, Are you ready to look back at the details of these internal problems? If this article responds well, will also introduce more information on communication with technical staff to achieve the best SEO effect of the article, please look forward to.