Discussion on the importance of SEO data analysis ability

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As we all know, the recent search engine algorithm updated frequently, for SEO industry, facing the test is very huge. In the process of continuous website optimization, do we find that a kind of ability is very important? SEO data analysis capabilities.

For a qualified SEO practitioners, is not to collect some articles modified into false original, daily hair outside the chain of these become a professional SEO practitioners, for data analysis, this ability is really know SEO professionals. When it comes to SEO data, I believe that we should not be unfamiliar, but everyone because this data is too cumbersome, and analysis will spend a lot of time, and thus unwilling to do, but, here Liu Xiaoying to say is: SEO data analysis If successful, although it will take you a lot of time, and very boring, But it will save you a lot of time cost of future work, and will help you to successfully optimize the site, play a multiplier effect.

Then SEO data analysis need to analyze what data? Here to explain in advance, this analysis should be completely dependent on the site in the daily update process to be very regular, and long-term, so that the analysis of the data can be accurate.

First of all, let us first understand the webmaster tools to provide us with the relevant data. Webmaster Tools for us to provide a general: Baidu flow forecast, Baidu snapshots, included quantity, chain number, historical data, ranking changes, keyword rankings. The 7 kinds of data mentioned above will be analyzed and analyzed.

1. Baidu flow forecast: Although Baidu traffic is expected to be just an unofficial calculation method, but it is based on Webmaster Tools Data integration search engine algorithm reasonable calculation, but can reflect a period of time, the operation of the site. Baidu traffic is expected to be combined with the relevant keyword ranking judgment. If a certain time period our keyword ranking is relatively stable, but Baidu traffic is expected to decline, then this time we have to be careful, we are related to the ranking of keywords in the next two days, basically will be ranked decline in the situation, if only a decrease of 5-10 of the expected flow, this kind of situation can be ignored.

2. Baidu Snapshot: Baidu snapshot back to file or stagnation has been seoer this is a performance of Baidu down the right, but here to say, Baidu snapshots and Baidu down right without any relationship. The advantage of watching Baidu snapshots is that Baidu snapshots can understand the site in the search engine eye of a friendly degree. If the snapshot is newer, it means that Baiduspider often visit the site and crawl the appropriate data. General Baidu Snapshot has several data stored in the Baidu database, for updates or other circumstances to use. So, we can pass the change of Baidu snapshot, to judge a time rule of Baidu update.

3. Included quantity: The quantity that collects is often SEO employee is very concerned about, also very want to keep on rising. Since the Green Luo algorithm 2.0 announced, we have seen the number of included in the relatively floating situation. If it is a general enterprise site, because the number of updated content is limited, and very regular circumstances, the original content will be included every day, but the next day or the third day, the number will return to a few days ago. This time, we do not worry, if your article quality is not high, then will be Baidu data deletion; If the quality is high, then your content will be reflected again a few days later. Long-term observation, you will find the quality of the article and Baidu crawl rules.

4. Reverse Chain Quantity: Chain quantity is we have been most concerned about, because we generally think: the number of chain and keyword ranking has a direct relationship. Although here I will not too much emphasis on the role of the chain, but the chain reflects the exposure of a website; Baidu in the update algorithm, outside the chain more and more difficult to do, but also make a lot of webmaster friends feel more difficult to do outside the chain, it is proved that the chain on the rankings more impact But here is to say, only do well within the chain and content, outside the chain will play an algorithm role.

5. Historical data: Historical data can not only visually view the site in a period of time related situation, but also can let us find our shortcomings and breakthroughs. Through the historical data can be very good to see Baidu update time and intensity, and we can through the Daily SEO optimization records to see where we do not good, and the day we do the work is not hard.

6. Ranking change: Ranking changes not only depends on our code to add keywords, but to see the overall keyword ranking. Through the overall keyword ranking filter which keywords can bring us traffic, and which keywords can be removed from the homepage of the key words, better keywords, accumulate weights, a little increase in the number of keywords.

7. Keyword ranking: keyword ranking is a manifestation of our work results, we can get more traffic through the higher rankings, on the contrary, we do not see any hope of the site. So observe keyword ranking, which keyword ranking high, we can focus on the stability of the ranking above, and for the lower key words, the focus of the recent work will be placed on the promotion of a single keyword ranking, if you are energetic, you can try to optimize a few keywords. Here, Dalian SEO believes that we through a period of time efforts, so that a single keyword ranking is very feasible, and the ranking is more stable, if you optimize a lot of keywords, then the energy is not enough, and the other.

The above is through Webmaster Tools related data Summary, and for our most concerned about the number of chain, how should we sum up? We know that Baidu Webmaster tools to provide us with the external chain of data download function, we can download the form, through the table reflected in the data, to classify the collation, And then with their own outside the chain of resources to compare the table, we can see:

1. What kind of outside chain we do is very effective;

2. We can see through the data which we often do outside the chain, but has not been included in Baidu;

3. The chain of classification, such as: classification information, submission sites, reprinted sites, blogs, videos, libraries, know, business-to-business, query tools, Web site navigation, links, network favorites, light blog, directory stations. How many separate chains each category has, their composition will let us know how much of our work every day is useless.

Before writing an article "How to face the algorithm after the update of the chain" this article can better interpret the Green Luo algorithm after the update of the chain strategy and if better use of Baidu outside the chain tool.

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