Discussion on the influence of title length on SEO effect

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Whether the title length has an impact on SEO, the answer is very positive. But the specific should be long or short, then many people do not understand. According to the TF algorithm and hilltop algorithm, the title should be short to SEO benefits, but from the long tail point of view traffic, the title will need to cover some common user search terms. Should say specific industry specific treatment, not generalize.

Title is one of the most important SEO factors, after taking over a project, whether novice or Daniel, will take the title as the object of optimization. The reason for this is:

Title in search engine rankings is a very important factor

The relevance of the title to the search term directly affects the number of pages displayed, thus affecting the flow

The title is good or bad, to CTR (click Rate) of the high and low has a very big impact

3rd does not belong to the scope of this article, we first put aside. And the first two points in a sense gives me a sense of repulsion. Why do you say that?

The core use of search engines is to provide users with the most relevant content of the index words. and the title as a Web page content enrichment, directly linked to the "relevance". This is why both Baidu and Google, the title of the factors and given the weight has been not low.

From common sense, the title is "Baidu Seo", in the user search "Baidu seo", natural than the title is "Baidu Seo_ Google seo_ search engine optimization-xxxx Company" Such a title more relevant. I am looking for Baidu seo, rather than Google seo, from the title look, the second page of content seems to be related to Google, the relevance of nature as high as the first article.

From the theoretical and algorithmic perspective, the search engine is the way to deal with. Baidu SEO by Chinese word into "Baidu" and "SEO", whether the former or the latter, I previously wrote in the company blog, "How to improve the keyword ranking-search engine and keyword weight" article, explained how the search engine is how to make participle and give weight. In this example, Baidu is a noun, and SEO is a verb, that is to say, the user's real intention is to find "Baidu search engine optimization" related articles.

In this way, the word Baidu is given a higher weight, and SEO is relatively low. This aspect of the content, you can refer to my previous article "TF algorithm in the SEO derivative application."

And if we expand the length of the title, the correlation between the title and the index is reduced, and there is a correlation between the other index words.

This should not be difficult to understand, right? Again straightforward point is "Baidu SEO technology" only talk about the optimization of Baidu Technology, and "Baidu SEO Technology _ Learning", should be speaking technology, but also talk about training. This we can pass some tests (test must eliminate the weight of the whole station, hot word optimization, etc., find some words to do cold)

In fact, when we go to search a lot of obscure words, this law will appear. You can watch it.

Then is not the title short is certainly good? And not necessarily, we see zol example to know. When the overall weight of the site is very high, the weight of the page is also naturally increased, thus driving the relevance of the page title even worse than other sites, but due to other weights, will also promote rankings.

The premise is that there is something in your page that does exist. That：

Web site as a whole and the relevance of user search words, a price-themed site, in the user search for XXX price, there will always be a good performance

The relevance of the page title to the user's search term, which has been discussed before

Page title and the relevance of the content of the Web page, a price-themed site, the title suddenly appeared in the evaluation, then in the search for XXX evaluation, generally will not have a good performance

Like Zol, Pacific online, such as long tail very large web site, that is, the different columns with the sub domain name made the son station, thus in each subdivision of the field has a good performance. For example, in the mobile phone channel, according to TF algorithm, mobile phone model is index words, and price, evaluation, etc. are adjusted words. Then it is in the mobile phone model + price or evaluation and so on suffix words have a good performance. Because its website theme is mobile phone.

Some personal summary:

The length of the page title is not good or bad, but with the site content and site theme and get traffic ideas. Each industry has its own rules and user search habits. In the study of user search habits on the basis of the natural appearance of the title, seems to be the best way at present.

For example, users may add adjustments such as price, color, memory, and place of sale when searching for a mobile phone, but few qualifiers such as screen size and CPU frequency are added. And in the book industry, is generally the book name and the author and the price of the search together, or book review, reviews, etc., but also rarely appear in publishing house.

In this way, when we are doing SEO, we need to determine the target user's search habits through data and research, and then on this basis, formulate our title strategy.

This article by Yangfan original in Yang seo, reprint please keep the link: http://www.seoyangs.com/title-length-seo.html