Discussion on the interactive design of homepage big screen advertisement

For the promotion of large-scale activities, frequency control in the first quarter or one year is advisable.

1, the effect is good! Try to make every user aware of this activity.
2, interference small! Minimize interference to users who are not interested in the activity.

1, whether to cover up the content of the site?

Don't cover it. From our monitoring of the previous large screen ads Click Data, the ads click on the main page of the total number of clicks distributed between 2%–20%. This means that at least 80% of users are not interested in the activity, and most of them use specific products for the site with a clear purpose. If http://www.aliyun.com/zixun/aggregation/17577.html "> advertising content covers the content of the site, it will seriously interfere with the normal use of this part of the user." What they can do is helplessly wait for the ad to be closed or immediately shut down (if a close button is provided). Do not rule out that a small number of users will be forced to click ads because of your forced occlusion, but we should never offend most users for these few small conversions.

2. How to load?

A better way is to spread over the top of the page, so that it will not destroy the integrity of the page, you can boldly use large size ads, as long as not the head (logo and navigation) extrusion of the first screen, are acceptable, users can always quickly scan the site's head. The advertisement area declares the height in the front-end style, special emphasis is not to use a highly scalable animation to expand the way, so that the main body of the page below the ads can be stabilized in the fixed position of the window, to avoid the load of the ads in the process of interference and transformation in the window position so that users can not be in the ads before the exact click of the In short, a freshman is okay, but don't shake.

3. Do you want to provide shutdown function?

necessary. Also, record it in a cookie and don't reappear when the user comes to the page again.

4. Is it necessary to automatically close after a period of time?

No need. Because the user's time to read ads is very different, we can not set the length of this time for users. The following figure is the most recent time we've detected a user proactively shutting down an ad, validating our vision. The x axis in the figure represents the time, and the y-axis indicates the number of users who closed the ad after the corresponding time.

If you need to automatically shut down in some special cases, consider displaying the countdown on the ad, allowing the user to predict that a few seconds will automatically turn off the ad.

5, after the shutdown, whether to provide a restart function?

General interaction principle: the operation can be undone and the state recoverable. Providing a new unwind feature gives some users a chance to come back after the main task. Both closed and expanded to fit the animation to enhance the smoothness of the page changes.

Source: http://ued.koubei.com/?p=1400