Discussion on the key points of data collection and analysis from automobile website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Data analysis, as the name suggests, that is, data + analysis. That is to say, the data must be analyzed first. "Implementation that is not based on data analysis is bullying". The collection of a large number of firsthand data and second hand data analysis, in order to maximize the development of data information function, play the role of data is the ultimate goal of our data collection.

Some time ago dedicated to a website on the automotive Industry data collection and analysis, do not very good, but in the process I harvested a lot. Here Mao a summary of the data collection and analysis of the process should pay attention to the main points.

I. Clarifying the purpose of data collection and analysis

Objective usually refers to the behavior subject according to their own needs, with the help of consciousness, concept of intermediary role, to achieve the predetermined behavior goals and results. The practice of human beings is based on the purpose and aims to penetrate the whole process of practice.

Before doing data collection and analysis, it is the ultimate goal to know why we do this task and what we want from this data collection and analysis. If you don't know this, your data collection and analysis will fail in the first. Because confusion about the purpose will cause you to lose the beacon in the process of collecting and analyzing.

Take the car website for example, before collecting the major websites, always have a purpose to guide you to collect, this purpose will tell you what kind of site is to find their own, what kind of site is in line with their own ideas, is the "Car Club" site or "second-hand cars" site or biased "information" site. If the analysis is aimed only at the development of a "second-hand car" site, other types of Web sites can be ignored directly. This is the direct meaning of the purpose of data collection and analysis.

Second, to lock the analysis target, collect the key content

A site can analyze a lot of properties, including SEO data, content, marketing and so on, generally can be collected to 30 or so analysis projects, but so many analysis projects are we need it? Even if you collect every item in each site, think about the data that is useful in the end. This time, We should start with the analysis and think about what data we want to get from the final results and then collect the key points. Because a lot of data in the end you will find that in fact is useless, this does not waste a lot of time?

Take the car website for example, if you want to see how the best sites for these developments are marketed, then you can collect some micro-blog marketing, search engine sources, links and other data; If you want to know the most active sites or reasons for the major site users, you can try to collect some of the site's special sections or content, such as forum, Chi You, group purchase, self-driving tour and other analysis projects.

If you do not have the focus of analysis, blindly to collect a site all the analysis of the project, then dozens of or even hundreds of of sites collected, not only will waste time, the vast number of data will bring trouble to themselves.

Finding the right method is the core of high efficiency

"Thinking determines consciousness, consciousness decides action". Thinking is a very important part of data analysis. After we have identified a theme, we must quickly think about the subject, which is not just a matter of beginning, but a continuation of the analysis of the subject later on. Includes not only the analysis project mentioned earlier, but also how to collect data. So based on the experience of collecting the data of the car website, you can usually use these methods to find the website you need.

1. Search engine. As long as the Internet users will use this, directly in the search box to enter their own want, such as "Car Network" "Car Forum", according to the search engine principle, the indicators (PR, BR, included, Alexa rankings, etc.) ranked the front of the site directly appeared.

2. Navigation Station. In Baidu directly enter the "navigation site", there will be a large number of navigation sites, such as hao123 navigation, 2345 Web site navigation. These navigation sites will be based on different industries and other categories to collect a lot of sites, to the navigation station can directly find many sites.

3, links. No matter what the site, there will be a lot of links to the site, as long as you find a site, then according to the principle of the following principles to find hundreds of thousands of sites are not a problem.

4, the relevant forum to share files or Baidu library. Many sites have shared files, general registration as a member or reply visible; Moreover, Baidu Library has a lot of files can be downloaded directly oh. Standing on the shoulders of predecessors, you will save a lot of energy.

5, related rankings of websites, reward questions and so on.

To do anything, we need to find a way, a good way, because the method will give us more effort. The above five methods want to be useful to people who cannot find a method.

The clarity and beauty of the table

The table is clear and beautiful, is to give people the first impression, more importantly, it is their own benefit AH. Imagine, more than 100 sites, each site twenty or thirty analysis projects, you do not make the form a little more beautiful, you can not see how to do it, how to analyze it? A good understanding of Excel bar, will give data collection and analysis to bring a lot of convenience. In addition Swiff Chart Pro software is also good oh.

Through the surface to see the essence, grasp the key points of analysis

Data collection is the precondition of data analysis, and data analysis is the ultimate goal of data collection. When we collect a series of data, the ultimate thing to see is not what the proportion of the amount, but through the surface of the data can be summed up what the deeper things can be seen from this data can be summed up in the current deficiencies, can improve the place, How to improve, how to go in the future.

Through the phenomenon to see the essence, through the surface to see the essence, grasp the deepest hidden essence is our data collection and analysis of the destination. The task of data collection and analysis is successful only if you see the nature.

The five major points above are helpful to friends who want to do data collection and analysis tasks. Article by Mao Blog http://www.maomengjiao.com Original, reproduced please retain the source, thank you.