Discussion on the key strategy of enterprise website

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A lot of webmaster can realize the importance of enterprise website keyword, but this importance often refers to is not be able to change casually, otherwise easy to fall right these aspects, and in fact, the company website keyword can also help the website to carry on the marketing and the operation, this involves the Enterprise website keyword related strategy, Even many internet experts believe that the company's Web site keyword strategy has become the core competitiveness!

First of all, the importance of keywords

At present, the search engine becomes the entrance of the Netizen has occupied 50% of the share, with the improvement of Netizen's quality, the entrance of the search engine will certainly rise to more than 90%, that is to say who occupy the first few pages of the search engine, who has mastered the key of success, but the user through what to is undoubtedly the key word, so say, A good keyword strategy, will bring to the site how much optimization effect, and optimize the effect of a high, the site will naturally be able to plug the wings of success! This shows the importance of keywords!

Then we'll talk about the key words of keyword strategy.

In the keyword strategy, a very important content is undoubtedly to get the target keyword, because you establish the key words should be users can choose, if you choose the keyword is very uncommon, even if the keyword optimization to Baidu's home page, what is the use of it? Conversely, if you choose a keyword that is very popular, So how do you simply optimize to the home page, which requires a target keyword determination process! So how to determine the target keyword?

One: Analysis of peer or competitor key words, if you selected the site, a little competitive does not, that your site even if you can achieve optimization success, it also has no economic value, so in the keyword above, there will be competitors, and the competitor's keyword analysis is very important, on the one hand can find their deficiencies , on the other hand, appropriate avoidance, avoid face-to-face competition!

Second: through Baidu Index to analyze keywords, or other traffic statistics tools to view historical access to the keyword data, so as to obtain some data support!

Third: Through a variety of paid keyword ads, as well as the promotion of historical access to key words and click Related data, establish target keywords!

Four: According to the above analysis, create a list of keywords, you know, for a corporate website, there is no way only two or three keywords, according to a lot of experts summary, for a corporate website, at least in the keyword thesaurus inside not less than 1500 words, otherwise there is no way to compete with others, or is very elementary, Of course, this 1500 keywords mainly refers to the long tail keywords, such as industry, plus user objects, plus sales behavior, and so different combinations, it is easy to form a good thousands of long tail words!

Then it says the application of the keyword strategy

In fact, the biggest application of keyword strategy is in SEO optimization, combined with product line and operation line to promote the effect of marketing, the relevant keywords should be on the enterprise site to form relevant columns and channels, and the combination of these channels and columns to develop a key word application rules, different columns can not form a competitive relationship, But each has a bias! On the relevant channel, must use the content to support, this is the Promotion keyword Strategy Effect foundation! After all, the content is king!

Finally, some examples of the application of keyword strategy

The author's website, let's not say the specific name, otherwise there is the suspicion of advertising, talk about how I operate it, that is, the different columns embedded in different keywords, such as in the Application program column, embedded in the "Industry category + Core keywords" this way, and in the Product Guide column content update embedded "product model + Brand + use "keywords, on different channels, the use of different keyword strategy, very soon their website related keywords are quickly ranked Baidu's home page, even if the site's main keywords are not ranked in the home page of Baidu, but so many long tail keyword can be ranked on the home page, a trickle of streams unexpectedly sinks into a huge flow, At the same time, the conversion rate of these flows is also quite high, so as to quickly bring profits to the site! Source: www.hwtao.com Outdoor Amoy A5 Starting, reproduced please specify, thank you!