Discussion on the marketing of Fast Hotel mobile app era

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such as home purchase motel, Huatian star seven days, Express hotel nearly two years in the market is to fight the Life-and-death. Open Branch, occupy the site, Rob users, each Shi avatar. But in the hot age of mobile app, how to make use of mobile app to do marketing, guide user to consume, become a true proposition. In the future, this area may become the main battlefield of Fast hotel marketing.

Today, users are willing to spend more time on the phone screen than other media, which makes fast hotel marketing must cater to the changes in the app age users, make full use of mobile phone app, more effective promotion methods and marketing, is the key to precision marketing.

One, based on LBS Technology hotel app by virtue of professionalism, location service to become the first choice;

Take "Hotel Butler" as an example: the mobile phone app on the accumulation of such as home, Han court, seven days, Speed 8 and other fast economic hotels, users to a place to locate only after the search can quickly know the location of the surrounding fast hotel, and prices, as well as the arrival of the hotel line guidelines.

For this type of mobile phone application platform Marketing the easiest way: preferential activities, promotional incentives, to attract more users close to the hotel. Of course, this also depends on the popularity of local intelligent terminals, the level of economic development and the number of users of the app.

Second, the community-type app user interaction is high, the viscosity is high to become a secondary candidate;

Guide the target users in the area to the hotel specific page, the hotel can give a certain discount or discount price, to provide a more lasting appeal. Community-Class mobile phone application platform Marketing is important: to inspire interest, develop friends and user interaction. Marketers can use a variety of apps to increase the number and focus of their friends, expand their influence, and develop potential target audiences. Sina Weibo, micro-letter, MO is a very good platform.

Of course, mobile phone app marketing means there are many, here is just a simple two column to illustrate the mobile internet era, fast hotel marketing promising. The essence of marketing is the exchange of information, so in any case, enterprises should be published in advance information promotion and interaction. In addition, mobile phone app marketing should also cooperate with other marketing methods, playing combination boxing is the way to win.