Discussion on the marketing strategy of soft paper in personal blog

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Web2.0 's typical blog, attracting fans to build their own personal blog, share their learning experience, record their daily life. Corresponding to this trend, many large Internet companies open blog platform to attract users to register for free, Sina, Tencent, NetEase and so on, you can easily apply for your personal blog, but sometimes also face the danger of the number, the network Open source blog system, for us to create personal blog to provide convenience.

Among them, the more popular for WordPress, Pivotx, Pj-blog, Z-blog and so on, for you to build their own personal blog to provide convenience, but also face a low blog access, blog less profit, Baidu included poor, blog difficult to continue to grow and so on the risk, At this time the blog advertising marketing imminent.

Although the soft marketing in the traditional enterprise marketing process, play as long as the role, but in the personal blog marketing system, still seems particularly important.

Personally think that most bloggers, in the campaign of blogging, tend to focus on the construction of the site inside and outside the chain and update the daily content, but ignore or give up the use of soft marketing to promote their own personal blog, in fact, as long as we in-depth analysis will find that the soft Wen marketing throughout the personal blog marketing system in all aspects.

1, blog positioning: The content of the blog is tending to the teaching of the course? or is it tending to the trivial of daily life? This will be particularly important, as long as the determination of good, will be the next step of marketing planning. In practical market applications, most bloggers are wary of this, so that in the latter part of the site maintenance, blog bounce rate is high, the actual conversion of less revenue and other fatal shortcomings, bring more later, more input, update, often the effect is not very good, and sometimes even face the risk of being K.

And in this link, must determine the strategic objectives of their own blog, brand culture, brand stories, service concepts and so on, only in order to create the integration of the purpose of blogging, blog ideas, blog culture, blog services equal to one of the professional service blog platform, will improve the authority of the blog and the trust of netizens, Will increase the visitors ' heads.

2, Brand Links: The vast majority of bloggers their own blog name as their brand name to promote, compared to other brand names, the brand name is more cordial, credible, better interpretation of brand connotation, the establishment of brand image.

In the brand link, we should pay attention to the brand story, media evaluation, Word-of-mouth publicity and other soft marketing methods. Brand story covers the charm of your brand, cultural elements of the brand, etc., to be easy to understand easily memory, will let visitors remember the strength of your blog brand; Media evaluation and word-of-mouth propaganda is the overall image of your blog brand from the side of the evaluation, reflects the social mass groups on the overall image of the blog brand, Like Taobao from the customer's evaluation of the shop, to a certain extent, decided the shop after the volume.

3, the Promotion link: This is determines the website traffic and the influence, the decision website revenue key link. Whether it is published in the major forums, portal soft text, or published in their own blog articles, to a certain extent, will be to promote marketing to play a certain role.

In the promotion of marketing, you can choose News, Word-of-mouth Marketing, forum Marketing, and so on, no matter what way, we must know how to pay attention to promote the brand strength of the blog to create an intangible backing support.

Can be seen, soft marketing for personal blog also played a certain role, but not entirely as a propaganda, marketing blog powerful weapon, but as a kind of marketing conventional means to promote, marketing personal blog.

In the internet age of information, viewers have multiple choices for information and services that they are interested in. Facing the pressure from all aspects of the network, soft Wen marketing will occupy a place in personal blog marketing, jump to individual blog every link, only consider full soft marketing in the personal blog planning to the close, the key role, and infiltration to the blog planning, brand culture, brand packaging, blog propaganda in all aspects, will be in the initial operation of the blog to reverse the late blog to encounter less traffic, less profit, Baidu included less and so on.

How to build the authority of personal blog and the trust of netizens, and to increase the amount of visit and collection of blog, we must always clear, know and forecast the bottleneck problem in the growth of personal blog, and take active measures to remedy it. Or that sentence, soft marketing is just a means, not all; hope to help you. This article A5 first reprint please keep author Link: Taobao Landing home http://jyxxjc.com, thank you webmaster support.