Discussion on the model of group buying platform: navigation and Ultra style

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, many of the internet companies with traffic began to set up a group buying platform to attract group buying network settled. But group buying platform is divided into two kinds, one is "navigation type buy platform", offers a number of group buy site portal, and then with group buying site for profit sharing, do not provide any protection and services, the other is "ultra-type group purchase platform", not only simple to provide group buying site portal, similar to the relationship between large supermarkets and brand merchants, All group buying activities are completed on the platform, its own perfect login system, trading tools, service system.

For "Navigation group buy platform", as long as there is traffic can do, and Web site navigation as simple, so it is difficult to make differences, user trust and stickiness is not high. Next, the main talk about "ultra-type Buy platform" characteristics and value.

"Ultra-type group purchase platform" can be responsible to the user in the end

"Ultra-style group buying platform" is not only to provide group buying site navigation so simple, but with the deep cooperation between group buying, service and quality of group buying can be "responsible for the end", similar to the relationship between large supermarkets and brand merchants, users as long as the purchase of goods from the supermarket, out of the question first to find the supermarket to say, rather than to find a business.

To the current relatively successful QQ group buy open Platform for example. Users in the QQ group purchase platform shopping use is QQ account password login, buy products and services, although also labeled "Group buy Business", but the whole process does not leave the QQ Group purchase page. And those "navigation group buy platform" to jump to buy net can carry on the transaction, after the transaction buy the platform only to receive the share, does not provide any guarantee and service for the transaction.

and QQ Group buy platform has perfect after-sale service system, in the "help" has to pay, vouchers, consumption, refunds and other issues of the unified solution, which means that users in the QQ group buy a platform regardless of the purchase of the products and services, if there are problems can enjoy QQ group to provide a unified service.

Therefore, "ultra-type group purchase platform" to meet two conditions: first, the user in the buy platform to complete the login, payment, after-sales service a series of activities; second, the group buying platform has a unified trading and after-sales service rules. Users can also according to these two conditions to determine whether a "buy platform" belongs to the "ultra-type group purchase platform."

Do "ultra-type group buying platform" need comprehensive strength

"Navigation-type group buying platform" does not have any technical content, as the previous Web site navigation station similar, just Group buy net link gathering place, do not need to have a deep discussion with group buying rules, only with group buying site to talk about the proportion of profit.

and "ultra-type group purchase platform" to buy users completely "responsible for the end", so it is necessary and group buying site in-depth discussion group buying rules, and strict restrictions on group buying site, because once the problem of buying platform to take responsibility, so can not be taken lightly. In this way, the purchase platform and the settled group buying network naturally form a restrictive relationship, to promote the quality of group buying.

The next is the QQ group purchase platform For example, talk about building "ultra-type group buy platform" prerequisite: First of all, to have strong enough user stickiness and flow, some platforms only flow, there is no stickiness is unable to achieve a unified login, QQ account has a sticky and flow, and secondly, to have a convenient third-party payment system, QQ has tenpay payment tools; Again, to have the experience and ability to provide platform services, just as Wal-Mart has a huge procurement, logistics, distribution, information systems, QQ has hundreds of millions of users, Pat and other operating experience.

So from the above three aspects, "ultra-type group purchase platform" although for group buying website, group buying industry, consumers are greatly beneficial, but the ability to build the platform of the Internet companies are indeed rare.