Discussion on the necessary ideas to do well in group buying website

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Recently A5 Forum, point Stone Forum, seowhy all the large SEO research Forum on the word buy this talk of the enthusiastic, because small king previously in a group buying site has done site editing and website promotion, but also did a period of time to buy the car executives, group buys are generally for local, will not do other cities, So the customer and the merchant's expense is very big, is not worth. Today Little King is here to talk briefly about how to do a group buying site!

1, first of all, you need to understand what group buying is? Group Purchase: The name is concentrated with the purchase of the same products together to buy the same products.

For businesses: Group buying website is the propaganda media, is the marketing consultant, is the sales channel. Through the group buying website, the merchant can aim at the accurate target customer group to carry on the product most effective propaganda, the website may also provide the professional marketing consultant service for the merchant, helps the merchant to open up the network sale channel, the rapid promotion sales.

For members: Group buying website is the Exchange platform, is the procurement consultant, is the consumer bodyguard. Through the group buying site, members can learn to exchange, rational consumption, but also through the site and business transactions, in the enjoyment of the preferential prices of group buying, access to consumer safety and security.

2, group purchase site structure: The General page will take Div to layout, the program can be used asp+access, asp.net+access, Php+mysql, small king on this side of the proposal to use Php+mysql, because the MySQL database is more secure, I believe everyone knows this!

3, choose suitable for the local industry: general group buy NET will not single buy a product or an industry, even SouFun and focus network, Tencent are doing group buying, they are not only to do the real estate, they also do building materials and other industries, through the experience of small king, suggested that we should do group buying peers, General industry can be divided into real estate, building materials, home appliances, wardrobe, cabinets, automobiles, furniture, home appliances, education, wedding and other industries, which do the most of the best to do is building materials and home appliances and furniture, because they are interlocking, tightly linked together.

4, the choice of local brands: in the determination of their own to do certain industries, it is necessary to consider the choice of those brands to do, small King's proposal is to do top products, first-line brand, big brand. Because these brands have already given people a lot of influence. Can say so, do these brands, do not need you to how to promote the brand you do, as long as the people who want to buy this industry products know the brand, you just have to do is to be able to get the lowest price and accumulate more numbers. Of course, the local main product no matter it is a few lines, it must not be less, such as Chengdu people like to use forward, Ningbo people like to use Fotile, Shanghai people like to use the forest, this is the effect of local brands.

5, online Promotion: After doing a good job in the website, determine the brand, is to promote their own site, how to let more people know your station, come to your station, whenever you launch a product group buying activities, it is certainly the number of people who enroll in the purchase of the more the better, this promotion and we promote corporate web site almost, some similar, For example: Baidu Bar, Encyclopedia, know, QQ Owners Group, BBS Forum, related products Forum, related products forum and so on.

6, offline Promotion: to buy activities to promote out, offline activities are essential, offline promotion There are many, such as: TV ads, car ads, DM leaflets, community promotion and so on.

7, group buying activities: the day before we through mobile phone messages and phone calls to tell the group friends, activity time, place, activities on the day we put all the group of friends to the store, by their professional guide for them to explain the knowledge, of course, the price is also more than the market they can understand the lowest price is also low oh, This will appeal! Of course, gifts are also indispensable.

The above is just a little king of some general thought, it can be said that small king to do a group purchase site preparation! In the real practice process there are more problems to rely on our own to solve, tomorrow to write how to optimize a group purchase site!

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