Discussion on the operation method of female website cosmetics storehouse

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According to the data show, cosmetics is the current domestic online shopping market, one of the hottest products, women's demand for cosmetics and consumer desire is very strong, in 08 more than 40% netizens bought cosmetics, and this data for female netizens groups, a higher proportion. Pclady as the country's first professional female vertical type of website, with a large female user groups, in order to meet the vast number of female users of cosmetics information on the increasing demand, we have been to establish and operate a professional cosmetics library.

The following is a Pclady cosmetics library for example, combined with operational experience, and everyone to discuss the cosmetics library operation process of the product operation method and 28-way operation.

The operation method of the product

Good product design is the key to the success of the operation, the design of a good product will greatly reduce the workload of the operation, so in the design of the product should fully consider the later operation, and fully prepared. This time we are doing cosmetics library design, first from the operational point of view of the design:

1, closely combined with the trial platform, in-depth use of trial resources

Pclady by virtue of its own brand advantages and a large number of female users, the monthly access to a large amount of category-rich test supplies for the site most female users have a great deal of appeal, usually these users are the community's active groups and product word-of-mouth manufacturing spread crowd. We are in the design of cosmetics library, the user of cosmetics trial application, feedback, integration, community behavior statistics, etc. to fully integrate to achieve cosmetics library and trial platform into one, users, businesses, sites, three win.

2, carefully designed product details, operating the product of the work

In the cosmetics library operation process, will produce many trivial small work, such as bad information Audit, new product Add, product recommendation, user Registration Guide and so on. The vast majority of trivial work can be achieved automatically through the product, thus reducing the workload of the operation, and usually the results achieved through the product than will be achieved by manual.

3, in-depth integration of information and interactive platform to achieve the full use of resources

Pclady has a strong information, forums, quick ask, bask and other platforms, these platforms have a large user group and good interactive popularity. Cosmetics Library In-depth integration of information, forums, blogs, quick questions involved in the brand and product information, the users of these platforms to provide the corresponding products and comments information, while these platforms also for the cosmetics library to bring more users, so as to achieve complementary resources and common development.

4, the expansion of operation and in-depth, cosmetics shopping guide consumption interactive integration

Whether it is to do cosmetics database information, or do the user beauty experience sharing, the ultimate goal or for users to provide inquiries shopping guide consumption one-stop solution platform. With the expansion of operations and in-depth, cosmetics library will be casual user needs and operational needs to upgrade, so as to achieve user reviews, online shopping, interaction and other integration.

28 or 28-way operation

28 law phenomenon in life and work everywhere, in-depth application of good 28 principles can make limited resources to spend more valuable place, the work of our website operation is no exception.

1, key products focus on the operation of the brand

According to the characteristics of users, we choose from hundreds of cosmetics brands to select the most attention of the 20 key brands, from more than 10,000 cosmetics selected users focus on the focus of 100 key products to operate, so as to achieve resource concentration, vitalize operation effect.

2, effective distinction between writing and looking users, mining opinion leader

With the development of network community and Word-of-mouth marketing, the role of opinion leader has been paid more and more attention. Pclady Cosmetics library combined with trial and interactive platform, analysis of user behavior activities in the site, effectively distinguish between write comments and read comments of users, mining and motivate the site's opinion leaders, so that 20% of the users of the comments on the 80% to see the users, so that write users have a sense of accomplishment, At the same time, users can see the quality of experience sharing and cosmetics reviews.

The above is the Pclady cosmetics Storehouse operation method Summary and Ponder, the same method can also apply to other product operation. In the operation process, the effective use of the product operation method, will greatly reduce our operating workload, improve the efficiency of our work, flexible application of the 28-style operation method, will greatly improve the quality of our work, improve our input product ratio.

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