Discussion on the operation mode of local hospital website

Source: Internet
Author: User

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The local hospital website operation model is simple, because it by the geography, the humanities and so on factor influence, in the network aspect appears relatively simple. A lot of colleagues have studied this, and local hospital networks are no more competitive than the networks in the capital Center. The total down is not only those hospitals are competing. Today, Wu Han SEO for everyone to analyze the local hospital website operation mode of several points of discussion. According to each place's different, the general local network more must use the offline synchronization to carry on.

We all know that the local user group, usually very little online, the internet is nothing more than to see the video or go to some portal to see the news. Really browsing the local site is very few people, if the real shopping on the local site, in fact, a small county ride a motorcycle 10 minutes can be a back and forth. So the local website has some limitations, and the medical profession is different from other professions, the hospital website is the brand symbol of the hospital. According to local users, they need to know about hospital qualifications or medical standards before they come to the hospital, usually through relatives and friends or online access to information. Therefore, completes the local hospital website operation also around this several aspects unfolds.

First of all, learn to choose the website advertisement

Now a lot of operating sites, are very important to the ads on the site, especially a lot of webmaster, the site just after the online, desperately on the site to play a large number of ads, in the opening of the homepage of the site, almost will be advertising coverage! This seems to be able to bring profits to the site, but because of the large number of ads, lost the vast number of users concerned, Finally will let your website have nothing to gain. In fact, whether it is a new site or old site, all want to carry out a very good advertising control, website ads understandable to users the most direct and fastest to understand your information, is the so-called "full of the loss of the month" if there is no good control will play a reverse promotion effect.

Second, on the hospital's official website to push their flagship products

The hospital is divided into many departments, local hospitals are so few, unlike the first-tier city is also a separate department for a hospital. Local hospitals are generally comprehensive hospitals, on the site can not show very comprehensive but combined with the hospital long-term visit of the sick households, the most popular diseases to hit the hospital website ads. Then other hospital projects are ancillary. Even an article should have a central idea, a hospital has a strong project has a weak project and why a website does not give the characteristics of the hospital to show. Because the hospital website is the brand symbol of the hospital, but many operations executives think that a website must be made into Sina Chinese medicine, Phoenix famous doctors as a combination. Finally is not dumb to eat coptis have bitter can't say.

Finally, through activities to achieve a win

We all know the place its urban area is small, user groups are relatively concentrated, the general Commercial Street but just a few streets. This is very helpful for a hospital to promote. This time the hospital website is just a platform to show the hospital activities, rather than on the site to carry out activities. Of course, the activity is still going online. Online activities, the time to promote their own website or micro-blog, so that more people who do not pay attention to the network, in the Internet when unintentional will go to your site browsing.

In fact, the local hospital Web site profit model it is complementary with the offline. Site in the hospital publicity, do not exaggerate the vast number of consumers. We should all be clearly aware that the site is to provide users with the needs, not only for throw exaggerated users. The operation of local hospital website can not be separated from the core competitiveness of the hospital. This article starts with cordyceps sinensis www.zibubaojian.com, reprint please retain the author copyright!

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