Discussion on the operation of Tourism portal website---How to coordinate the interests of hotels, travel agencies and scenic spots

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Statement: This article said that the tourism portal is not a traditional travel agency to do travel sites, but a neutral service platform.

A neutral tourism service platform, it is bound to gather tourists, hotels, travel agencies, dealers, scenic spots and other tourism elements, on the function of attracting tourists, please search "Tourism portal construction and operation to explore---advertising-oriented tourism station"; This paper mainly discusses how to coordinate the relationship between enterprises ' interests in the supply service of tourism industry and some ideas.

1. Initial period

Just start the construction of the tourism portal site, need to open up a full range of cooperation, this time should not want to limit the function or what special constraints to the tourism enterprises, but should provide as far as possible the function to them to support the registered members of these enterprises to publish information; This phase should focus on the development of website members, rich content, Increase the flow, expand visibility.

2. Self-development period

If the tourism site already has a certain amount of traffic, the service area registered tourism Enterprises also have a certain number, every day the rich content of spontaneous members, the construction side can be considered in accordance with the actual situation with the tourism business model, or whether the need to obtain some benefits from tourism enterprises. You may ask: "The pattern has not thought clearly first, why started to do?" personal experience in advance to think of a good model is not necessarily effective, most of the time we have only imagined that the model of the good image of profit, but did not think about the difficult process before the profit, everyone has their own ideas, But there is no traffic before the site is not well-known before any model is empty, so the beginning of our emphasis on doing content to do flow, do not talk about mode, the general direction does not deviate.

Since it is the ego development period, that is to reflect your travel website operation mode personality. The direction the individual feels can be:

1 Pure Advertising Type

Use website traffic to sell fixed advertising to sponsors, or sell site keywords, sell relevant information to sponsors, or bid for ads. The website and the travel enterprise relationship is very simple, gives the money to advertise.

2) divided into type

The same is the use of web traffic, and agreement hotels, travel agencies to guide the sharing of member consumption; perhaps the first to do 4 stars, 5 star hotel is not realistic, you can think of the economy Hotel recruit, the country flooded economic hotels, they also have a source of competition, your travel site can bring users, why can not cooperate. Help travel agencies to promote the characteristics of the line of cooperation can also be done.

3 Platform Aggregation effect type

The platform cooperates with the travel agency, launches the local characteristic traveling route, or organizes the self-help tour. Platform call, travel agencies to do ground support, this way the Web site to obtain more lucrative benefits. At present, most of the local tourism sites are made by travel agencies themselves, there is no intermediary platform to restrict the inclusion of other travel agencies and their own business, and tourism portals such a neutral platform, can be very good coordination of multiple tourism enterprises to cooperate to determine the most suitable ground service partners.

4) Cross-District Alliance

Do a good job in their own area of tourism portal, and then with the field of tourism portals, tourism enterprises, in the form of 3 on the basis of expansion to achieve multiple profits.

In short, do the tourism portal intermediary platform should be traditional hotels, travel agencies, such as tourism business partners to develop the business partner, from advertising sponsorship positioning to improve, business cooperation than advertising sponsorship more than a lot of revenue. Each site has its own personalized means of profit after the actual operation, Chuan-du tourism portal system can help travel site operators to carry out personalized operation, the real local characteristics of the tourism service platform.

Chuan Duo Tourism Portal System Demo: http://cdtour.bbwps.com

Welcome to Exchange Tourism website construction operation, QQ Group: 24309258.