Discussion on the optimization of the website turnover rate--taking the schools as an example

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The so-called site turnover rate, refers to the site's total visitors to generate consumer behavior of the proportion of visitors. This ratio for the sale of product-oriented sites is very important, for example, a very simple case, a site per day IP is 1000, the turnover rate is 1%, the average customer price is 100 yuan. So that means the site can deal 10 a day, the daily sales of 1000 yuan; if the site's competitor site, sales of the same products, daily visits, the average customer price is the same, but the turnover rate increased by 1%, to 2%, then the site can be sold on a daily basis 20 pens, Daily sales of 2000 yuan. That is to say, two traffic basically similar website, in the turnover rate slightly different, the actual sales and the final profit will have very big difference. Especially in the Web site traffic to get more and more expensive today, not easy through a variety of channels or promotional methods to guide customers to their own web site, there is a loss is certain, but how to retain more people to create a purchase behavior on the site to promote investment and sales ratio also has a very big impact. How to increase the turnover rate of the website is already a topic that has been studied and has already made a lot of research results, and even some people have been taking this as the core selling related training courses.

The High-tech content of this involves psychology, I am so two people certainly do not understand, this article is just the individual for some schools in the site turnover rate optimization on the performance and personal views.

What is the most important determinant of a website's turnover rate? In fact, in the details of the situation, we are not very different, it should be a website brand. The most profound meaning of the brand, the individual to understand it as a trust, only a site to generate trust, that for the purchase of desire and ability to buy people, the deal must be a cinch. For example, Jingdong Mall where the customer-prudential products and so on, brand awareness is high, you buy things on their website what is the most important factor? You must recognize their brand. For schools, this is also true, for example, we want to learn a course on the network, first of all will think which training this course of the school is the most well-known, but unfortunately in the small area of school, it is difficult to appear in the public well-known brands, perhaps a strong school, is in the United States listed, But most people probably haven't heard of it. This time, an online schools on the need to increase the turnover rate of the details of the work, personal summary, Schools class website to improve turnover rate, there are mainly the following aspects of the practice:

First of all, to have professional answer questions online customer service teacher. This is also true for other types of sales sites, and there is a need for a customer to answer customer questions at any time. This is especially important for an online school, because it's easy to recognize and understand the item, but for a course, the process of independent cognition is more troublesome and more problematic, and this time it requires the presence of the customer service teacher to answer the visitor's questions.

Second, place an attractive online audition in a conspicuous position. The importance of audition is important both in face and in schools, for the school is actually more important, because a lot of students on the school is not very clear how to teach, put on a trial class can tell him, the internet is this class, the teacher is so level.

Third, list the level of teachers. Generally speaking, the more well-known schools will hire very cow teacher teaching, they have many cows, you do not say, students naturally do not know, how to let them know it?

Four, is there any preferential information? Discount for schools is often the case, there are concessions to benefit students, or have the relevant package can let students have more cost-effective choice, then tell the students!

Five, is it a guarantee? This should be clear, but also to focus on clearly! The training class of schools, many of which are professional qualification examination class, finally can test is the most important, not to pass rate for the purpose of the network training is bullying. Like a contract insurance, but the refund fee or but free to learn this let students heart bottom words, must write out!

Six, how to pass rate! General schools through the rate is not low, specifically what is the reason I do not know, but since the adoption rate is high, and the pursuit of the students is to hope that they successfully passed the test, then the "high pass rate" as a means to promote a good publicity!

Seven, there are some other points of attention, such as price prices, select the process of enrollment fee to introduce clear, to tell students the advantages of school and so on.

The above is the individual for some schools in the site turnover rate optimization performance and some personal views, hope that you have some inspiration, if there is a poor place, also hope to forgive. Http://www.yuzsb.com Webmaster original works, reproduced please specify the source!