Discussion on the price formation mechanism of SEO keywords

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Baidu bid, forming the price of the key words. This price formation mechanism is everyone competing for price, the price is high. But those who did not buy Baidu bidding keywords, there is also a price. If you go to the network optimization company, let them through the SEO way to optimize a keyword to the home page, they will quote a price. How did you get the price?

According to the author's observation, generally through the relevant web site inquiries and then the appropriate fare. So how do the relevant websites come up with such a price? The answer to the question of how the price is derived is also related to the price formation mechanism.

It's not a good answer to this question. We don't talk about it for the time being. We think that the relevant site for a keyword quote is reasonable. So, we have a few knowledge about the quotation of relevant website keyword.

Some understanding of SEO keyword price

First, different keyword prices are different. This is no nonsense, yes. Because the different keyword heat, optimization difficulty of different, resulting in optimization to the home page cost is different, so, almost every keyword has a range of prices.

Second, different keywords for different companies, the cost of optimization is different. This is also very good understanding, some companies may be more experienced, so the optimization cost is low, and some companies may need to spend time and a lot of manpower. Therefore, we will also find that different optimization companies for the same keyword quote difference is quite large.

Third, it is meaningless to look at a quote in isolation. If you want to optimize 3 keywords, the quote may be 3000. But if you choose to optimize a keyword, the price is 3 million. Therefore, when the need to optimize a number of keywords, the optimization summary is not a single keyword price simple plus total. In the optimization practice, in fact, often encountered this situation, you optimize a keyword, may be the long tail of keywords will rise, this is a hitchhiking, hitchhiking to become the keyword its optimization cost is zero.

Four, there is a price and no market and there is a market price. Some keywords are illegal, how to optimize also can not be ranked on the home page, which belongs to a city without price. There are key words its homepage has been basically covered by the bid, it is impossible to rank through the SEO to the home page, which belongs to a city without price.

In determining as a few of the understanding, we can basically understand the SEO keyword price is how to form, and some of the site is based on what, give the keyword quote.

I think, SEO keyword quotation main consideration factor is two.

One is to refer to Baidu's keyword bidding price. Purchase Baidu bid, a keyword search results, the site is in the home page is, each day to give Baidu how much money is by accurate data. The instant payment is now Pay-per-click and can be reached at an average price. Therefore, the SEO way to optimize the key words, its quotation is referred to the Baidu bid. However, the price should be lower than Baidu bid, if you want to, customers may choose to do Baidu bidding, rather than SEO.

The second is to consider the number of people who are optimizing the keyword at the same time. SEO is still a competitive ranking mechanism, if the number of optimization of this keyword is small, how the price is low, on the contrary, will be high. Check whether a website in the SEO is very simple, just look at its content update how much, the extent of the chain spread and so on. By looking at the keyword optimization for more people or less, you can revise the keyword quote.

Of course, give a keyword optimization quote, may also refer to other factors, such as the customer for the keyword time requirement, keyword has been optimized degree, etc., but I think, the above two factors are the main, the others are secondary.

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