Discussion on the profit-making model of furniture industry portal website

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First of all, it is worth mentioning that at present, the domestic furniture industry specifically for the Web platform, whether it is a business-to-business model of the furniture industry portal, or recently began to rise in the business model of the furniture direct sales platform, almost nothing can be taken out of the decent point of case, and occasionally met one or two can profit, Not because the platform itself is profitable, but through Third-party products (their own software products or furniture industry-related products, these products can actually be independent of the site sales). Business-to-business model of the industry portal, it seems that the business model is very mature, but simply rely on the site's current resources to profit almost no. The business model of the more needless to say, familiar with the furniture industry, people know that because of the particularity of the furniture industry, the road of its direct marketing is faltering. So why is the same mode of operation copied to the furniture industry will not go through? Here we will focus on the current two common platform of the profit model and the operation of the problems encountered in a simple discussion:

The industry portal of Business-to-business mode

At present, the existing furniture industry's business-to-business portals look very much, but the big departments are the other Business-to-business Web site to copy the business model, copied after the profit is probably advertising and fee members income two parts.

1. Advertising revenue

Advertising this part does not need to say, the promotion, has the flow, the brand builds up, naturally has the income, many websites this part has done very well.

2. Fee member

As a business-to-business industry portal, advertising is not the main revenue, in the overall income structure, the revenue of the fee members should be the most important. Many furniture industry portals are not profitable because they do not do this part of the work.

So what are we supposed to do with the fee membership? First of all, I think we should accurately position our target customer groups: furniture manufacturers, furniture dealers, raw materials suppliers and the surrounding services industry. Second, from the product, that is, we provide customers with a big fuss on the service, for different types of customers, to provide attentive service, so that it can enjoy the service at the same time produce benefits, this is very important, if not good, even if it is the first year I through the phone marketing or advertising successfully fooled a group of fee members Then maybe in the second year we'll be able to draw a duck egg on the customer's renewal form. Finally, the site's value-added business. For example, the occasional call, give some small ads to customers, and so on, the specific way, we think, so that even if the customer's purchase of products after the feel is not cost-effective, we can also through the later service to slowly change their ideas.

Second, the Business-to-consumer Furniture Direct Marketing website

It was nearly a year since as a result of the continued depreciation of the dollar, making furniture export business more and more difficult to do, many of the original export enterprises have to look back to the domestic market, but because the original is to do the export, at home there is no laying their own sales channels, then at this time, They have to open a new marketing road, that is, network marketing, that is, now we see the business model of the furniture direct sales shop.

Needless to say, the business model of the business model is the simplest one, as long as the sale of goods through the website can be. But the furniture is not a small commodity after all, nor is consumer goods, not simply after the purchase of online shipping can solve the problem, first do not consider the integrity of online shopping and security issues, from the service to start, many manufacturers can not do, buy a buy, need to install, need to maintain, need after-sales service, Not the manufacturer's organization or the sales organization's service system can extend to. So in this respect, there needs to be more experience accumulation and marketing means innovation.

The two models are finished, then we will analyze the two models of the corresponding customer groups:

Business-to-business Model: Furniture manufacturers, furniture dealers, furniture suppliers and the surrounding services industry

Business mode: End user, furniture provider

From these customer groups we can easily see that the business model determines the site's customer groups and profitability. So, what can we do to get the business model out of these mindsets and combine the business model of the end-user and the enterprise user? Simply put, you can get the benefits out of any client group.

The following to buy furniture network http://www.myjiaju.cn as an example, the site to the main shopping, looks and business-to-business site is very close, but the customer group is not exactly the same, in the way of operation, the use of a house-style business model to the region as the center, for local distributors, stores, Manufacturers and end customers to provide a variety of services, such as: furniture buy, furniture evaluation, dealer membership services, store membership services, furniture information, users online shopping. In this way, the real meaning on the realization of the end users, stores, distributors, manufacturers interaction. It also completes the integration of business-to-business and Business-to-consumer models, and the site can benefit directly from the interaction of various links.

In view of the domestic furniture industry e-commerce situation, there are several points also worth mentioning:

1, the majority of domestic furniture industry manufacturers and distributors of information awareness of the weak, E-commerce and network marketing concept of almost no. In this regard need to use our services have action to guide.

2, the furniture industry is more chaotic, dealers and manufacturers of conservative ideas, unwilling to publish their own new furniture design and prices, worry about imitation version of plagiarism, which is the domestic furniture industry is one of the reasons behind E-commerce.

3, deep excavation of the potential of customer groups, can only work from the service. It is a good thing to give them a service that can see the benefits quickly.

All right, let's talk about it.

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