Discussion on the profit model of dating website

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Free is the most expensive. In the Internet world, this sentence is constantly confirmed. QQ, Baidu are free for users to use, and then through value-added services to make money. Free is the best profit model, the dating site to apply this model, will certainly be a great success. Unfortunately, there is no free pure dating site in China (NET, 58 with the city in 2007 before the free Dating section), as for the reasons not discussed here, the following discussion about the profit model of the dating site.

Sell member Information

This is the most common and most direct form of profit for dating sites. The purpose of making friends is to establish contact with others through the website, obtain the contact of each other is the most direct demand, the website through the sale of the contact way of the member to obtain the profit.

Typically, you can set up two modes:

First, after each member to check the contact of a member to deduct a certain points (recharge in the station after conversion into integral, different site points of the name of different, such as "Red Beans" "gold", etc.);

The second is a member to recharge a certain amount to become a VIP member, VIP Members can view the contact of all members, do not deduct points.

Some sites to view members of the photos, diary, etc. also need to consume a certain amount of points, this model makes the user experience down, so the use rate is relatively low, but the nature of the dating site Granville Use this model is better, after the text will be mentioned.

Value-added services

Common value-added services include: letter, online chat, gifts virtual gifts, Accurate membership recommendations, artificial services, identity certification, space dress up, video services, view other people's album diary, see other people's geographical location, check other people's registration time, the issuance of privileged signs, honor signs and so on.

The most influential mode of the century Jiayuan is that members write letters, read letters and need stamps, and stamps need to be purchased.

Video dating sites usually use the gift of virtual gifts, such as the profit model, such as YY, 9158, six rooms, traditional dating sites can also use this model. The money that buys the fictitious gift is the profit of the website.

The marriage site and some of the high-end users of the dating network with the use of accurate membership recommendations and artificial service model. After the member pays the money can through the station, the station outside the Mail way receives the website recommendation the member material, or directly enjoys the website customer Service artificial recommendation.

Some sites allow users to provide chat on the site, answer questions, tutor and other services, in order to ensure the security of the transaction, the site will be sold to the members of the service certification, certification services charged a certain fee, this fee is also one of the Web site's profit way.

Advertising position for sale

Selling fixed advertising sites is also a common way of web site revenue. This model does not need to say, in accordance with a principle can: advertising should be conspicuous, but not to reduce user experience.

Cooperation into

In the form of a child channel with video chat, men and women supplies, games and other user groups coincide with the site cooperation, this model is the flow of a kind of import, not to repeat.

The model of the servant of the customer

This is the most common pattern of video dating sites. such as YY, 9158, users online recharge, the anchor will receive a certain percentage of commission. The anchors on these sites will take the initiative to improve their services to attract more fans, a model that is most conducive to the benign development of the site.

Traditional dating sites can also use this model. Users set themselves whether or not to sell personal data. If a users set their own contact price of 10 points, B users to see a user's contact, the need to pay 10 points, the site and a user according to the agreement or regulations to share the 10 points. A users can convert points into renminbi and present them. Beautiful handsome boy more website most suitable for the sale of members photos, if the MO Open this function, there will be a number of beautiful immediately become high-income earners.

App profit model

The above introduction of the profit model can be applied to the dating app, another app uses more of the user privileges, user honors, etc., QQ members, Yellow Diamond member is the best case.

With app's lbs features, there is a unique profit model. For example, in the MO on the basis of a city to add a service function, cash reward for others to serve their own. such as: I in public toilets, a reward of 20 yuan for me to send toilet paper; again, such as: Tomorrow morning to the hospital, 50 yuan for queuing registration; Also, such as: a business trip here, 200 yuan for local private car owners to drive me. can also sell services, such as: Nearby Billiards hall sparring, 301 hours;

This model is the same as the profit model of the network, and Granville Guest Network is different from this mode of focus on the same city service category, the distance and the effectiveness of certain requirements.

This market is now blank, the blue sea.

Let's talk about the pricing of dating sites. If you are not too responsible for the user, the site content construction is not perfect, then set a low price, such as 50, such as 100. The low price of the number of members to recharge will rise, once members feel that your site is too rubbish, also not for dozens of dollars to find you trouble. If you are strict about the quality of the website content, the member data is very high, really can give users the services they want, then try to price a little higher, for the following reasons:

Audi is very expensive, open more and more people, Apple is too expensive, with more people, Xiali is cheap, will be eliminated, Nokia is very affordable, has closed. Why? Because the user buys is not the cheap, but the product value.

There will be other better models of profitability that need to be discovered. Said these if you are still confused, remember a sentence: QQ profit model can be copied to the dating site.

Author: To the pain of raw text address: http://4062579.qzone.qq.com