Discussion on the profit model of food Exchange website: How to survive?

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For the food site is big and small, not thousands, there is a regular team operating at least hundred, visible food on the internet, the popularity of how high, I think a lot of food in China do get some achievements, but in terms of profit model is still very unclear, for the future development, challenges are still as difficult as ever, The transformation of the profit model is still the most important.

Food sites can be divided into several categories, such as Business-to-business group buy class and coupons category, a class is based on social recipes Exchange classes, a class is the public comments under the Food zone reviews class, a class of pure media special issue.

Business-to-business class and Reviews gourmet sites

Business-to-business and Comment-type gourmet sites compared to social and media classes, profit model is relatively clear, but because of domestic white-hot competition, Ali and Tencent and other giants have done a good job layout, as well as the United States in front of the group, glutinous Rice Network, the public comments and other sites for many years of accumulation, a new team to become more and more difficult, The promotion cost and the profit ratio is more and more big, therefore, the newly joined team please carefully, the localization good own management area and the service direction, completes oneself, for instance 2, 3 level city, own superiority will be much.

Recipes Exchange classes and content media classes

At present, the most difficult is the exchange of recipes and content media classes, it is true that a few sites began to profit, but for large-scale or non-existent. The domestic profit model is basically still in the media advertising revenue, many stations have tried other profit models, such as a site began to try out books, published recipes books, the other big team also try different profit model, but at present are fruitless.

This field abroad can be used for reference products and models are very limited, in the eating problem, culture and habits of the differences are very large, but optimistic that the Chinese people about eating, theoretically, compared to the foreign market is bigger, in business I firmly believe that is proportional to. Japan's Cookpad, after the listing of earnings, a majority by the user fees, a half is advertising. As for the charge to the user, I absolutely give the veto, why? Everybody knows, who likes to charge something?

Profit model conjecture: Can the exchange of recipes with the business-to-business type of station model, part of the development of the offline is it possible? By contrast, the cost of traffic is much lower than that of business-to-business sites, but the conversion rate is certainly very low when it is limited to the needs of user scenarios. If you rely solely on advertising, can not feed themselves, perhaps to create some irreplaceable things, and then to create the value of their own interests, this sounds more scientific, a content class station can not be content to obtain advertising revenue, it is much sad thing.

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