Discussion on the profit model of local classified information website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now there are more and more classified information sites around. Generally are webmaster busy, very few enterprises in operation. The main reason is that such websites are more difficult to make profits. Especially the nationwide classification information site. Since 05, net, 58 and other classified information stations have been the wind cast many times, the whole industry is optimistic, is definitely a potential unit. How to operate the regional classified information station, especially where is the profit point? We are all concerned about the webmaster.

Hanging Google Adsense, Baidu Alliance ads, Ali mother is our easiest to do. In fact, the regional classification station has a great advantage over the nationwide classification station:

1. Regional advantage. Regional classification stations should be very familiar with the local, including the residents of the life, shopping, entertainment and so on habits, access to local information is relatively convenient, even if the market research, relative to foreign enterprises are also convenient.

2. Resource Advantage. The integration of local resources is relatively simple, targeted and effective.

3. Customer base. It is easy to judge the source of the user, hobbies, habits, the use of people this resource is relatively convenient, relatively simple communication.

The most visited channel of general classification website is real estate, business service. These are the most commonly used in the daily life of local residents. The purpose of classified information is to facilitate the residents to find daily demand information quickly, accurately and in time. The Division of Regional Organization Information is the first net, 58 and other large-scale classified information website.

Nationwide classification information stations generally in a certain region or part of the development of better. It's hard to do well nationwide. After all, classified information needs to be supported by local information. It's a big advantage for local businesses or individuals to do the classification.

Where does our profit model come from?

First, imitate the nationwide wide classification site. such as fairs. In the enhanced classification of the release function, the charging method or recommended is a good choice. Member recharge, spend a little points can be advertising, demand, supply information ranked first. Imitate them to hang up Google AdSense and other ads.

Second, regional advantage. For the large classification station, combined with local specific market, for businesses, business services. Of course, member recharge also has some of the business, but we can target the industry, the introduction of more professional services. Take Nanjing Real Estate, for example, "real Estate" channel, we can optimize the industry word "Nanjing Real Estate" "Nanjing Rental Network" "Nanjing Second-hand Housing", so that users use search engines to find your classification station. Professional local real Estate network HOUSE365 through this way to get a lot of customers. At the same time, professional customers bring professional merchants, enterprises. Professional merchants also bring professional information resources. Real Estate companies also watch your classified channel, a lot of advertising costs will be thrown over. Their latest information and real estate information will also appear in your Professional category. A virtuous circle begins. When you can bring customers to the merchant, all problems will be solved. Large classification site is difficult to have the advantage of the word in the country to do a good job search engine rankings. Perhaps the allure of search engine optimization.

Third, the resource advantage. The combination of local business organization activities than many large classification stations have advantages. First of all, the regional classification station should be very familiar with the situation of local enterprises, user status. Between enterprises, enterprises and websites can be a good complement each other. Group buying stations often organize various group buying activities. Classified information sites can also collaborate with such professional sites. With the customer and have the resources of the site cooperation to achieve a total win. Secondly, information integration in the station. This is the difference between the industry station and the classification station. The classification station provides more information, which involves all aspects of life, study and work, and has more relevant information. The relevance of information can improve the access of other industry information, reduce the blindness of users and improve the accuracy of knowledge information acquisition. This satisfies the user demand to increase the user's stickiness, simultaneously also may guide the user to consume and so on.

Four, customer advantage. This customer advantage should be customer habitual. Customers everywhere have hobbies, habits. Compared with large classification stations, district classification has regional advantages, it is easier to know the user's hobby, obtain customer feedback information, adjust the content of the website in time, optimize the process to fit the local custom. Will do better in the user experience. Relative to the industry station, the regional classification station has the customer resources are all walks of life business enterprise marketing goals. The use of good customer resources, reasonable and legitimate to help business businesses. I think profitability is definitely not a problem.

The site's profit is nothing more than advertising, partitioning, value-added services. Enterprises (merchants), users, Web sites close to the combination of complementary resources optimization is not profitable. Regional classification information stations are generally targeted at the tertiary industry, mainly the real estate, talent, business services, some of the daily needs of larger industries.

The above is only my opinion on the profit of the regional classification station.