Discussion on the profit model of website

The profit pattern is the business structure and corresponding business structure which the enterprise has formed in the market competition gradually. The business structure of an enterprise mainly refers to the trade object that the enterprise chooses outside, transaction content, transaction size, transaction mode, trade channel, trading environment, counterparty and other business content and their spatio-temporal structure, the business structure of the enterprise mainly refers to meet the needs of business structure within the enterprise engaged in including scientific research, procurement, production, storage and transportation, Marketing and other business content and its spatio-temporal structure, business structure reflects the internal resource allocation, business structure reflects the enterprise internal resource integration objects and objectives. The business structure directly reflects the efficiency of the enterprise resource allocation, and the business structure directly reflects the benefit of the enterprise resource allocation.

Any enterprise has its own business structure and its corresponding business structure, but not all enterprises are profitable, so not all enterprises have a profit model.

The profit model is divided into two kinds: spontaneous profit model and conscious profit model, the former profit model is spontaneous formation, enterprises on how to profit, the future can not be a sober understanding of profitability, although the enterprise profit, but the profit model is not clear, and its profit model has hidden, fuzzy, lack of flexibility characteristics; That is, the conscious profit model, is the enterprise through to the profit practice summary, to the profit pattern consciously adjusts and designs, it has the clarity, the pertinence, the relative stability, the environment adaptability and the flexibility characteristic.

At the beginning of market competition and the immature stage of enterprise growth, enterprise's profit model is mostly spontaneous, as the market competition intensifies and the enterprise matures, the enterprise begins to pay attention to the market competition and its own profit model research, even so, not all enterprises have to find a profit model of the lucky.

Before doing business has a concept, called "No I have, people have my excellent, people gifted me to turn", do site webmaster should also use this concept to do the station, this is the basic idea that we have relied on success. But now that the idea is outdated, the Internet competition has come to a white-hot stage. You do a personal homepage class website, how can develop into a main station.

"People gifted me to turn" does not work, the current site competition is quite exciting, not too long will have and you a type of site, or the same content as your site. Now the competition has been upgraded, from content competition, SEO competition, user experience, brand competition upgrade to profit model competition. The profit model will determine the fate of the enterprise, this is why today's knight to write this article on the Web site profit model article on the purpose.

1. Flow content for Wang profit mode

Blog network, in the amount of crisis before, there is no big problem, but before the crisis, blog Web site is very bad for the profit model. Could not find a way to make a profit of the website: 1. Online advertising is not good, if the Member blog page or the main station put ads, will lose a large number of users, experience less effective. 2. Membership fee is not good, now which blog site by collecting membership fees for profit? Not yet, even if this, the user's choice too much, QQ space, Baidu, Sina blog. In addition to advertising, selling products and collecting dues, the website found no other viable profit model. Therefore, the blog network is facing the biggest problem is that there is a flow is difficult to profit, which is also one of the reasons for the blog network crisis.

Chivalrous Webmaster Station, set up less than a year. If there is traffic, do you think such a station can be profitable? It is easy to prove that such a station, if successful, depends on the flow of content is feasible. Because IDC and rely on network webmaster, many are selling network products, they advertise unless it is forum post, soft text promotion, SEO rankings, advertising and so on. And the fourth, is any enterprise has tried the way, as long as the site has value can be profitable, than hair: a few days ago, IDC merchants asked the knight, "Can you put ads in your station?", I rejected each other because we had made a rule that a year was not profitable and did not make any profit in any way. However, he looked at our station has ads, is the "new air interconnection" of the ads, of course, "new air interconnection" is our knight-errant Webmaster station operation, so there is no website profitability problems.