Discussion on the promotion of actual combat experience in hospital bidding rankings

Bidding ranking is a number of http://www.aliyun.com/zixun/aggregation/18310.html "> Search engine Company launched a pay-for-effect network promotion method, the specific way is, advertisers in the purchase of the service, By registering a certain number of keywords, according to the principle of top paid highest ranking, the site purchased the same keywords in different order rankings, appearing in the corresponding search results of netizens.

The bidding rankings were first adopted by U.S. search Engine Overture in 2000 (the company was acquired by Yahoo in July 2003) and later emulated and adopted by multiple search engines. Chinese search engine Baidu, a search and so on have adopted the way of bidding rankings.

The basic characteristics of the bidding ranking is Pay-per-click, ads appear in the search results (usually in front of the position), if not the user clicks, then do not charge advertising fees. In the same keyword ads, pay each click the highest price of the ads ranked in the first place, the following other positions in accordance with the advertisers themselves set the ad click on the price level to decide.

These two days to see a peer in the IT workshop on the hospital Network Marketing and network promotion of the article, simply to share with you some of my experience in this piece or to say experiences.

Today, when internet marketing is so prevalent, most enterprises have abandoned or said to reduce the traditional media advertising investment, and then to a small amount of funds can achieve good results of the network marketing, private hospitals are so, in the network marketing to improve the overall income of the hospital at the same time for the hospital to establish the spread of a good reputation. But behind all this is also the money burned out. Most of the friends who do bidding know that bidding is no different than burning money, and the domestic regions Baidu agents cheat Click is a trick, so you must always pay attention to it.

So since the bidding is so burning money, why do many enterprises still have to do bidding, really is to improve corporate visibility and word-of-mouth and flow, in fact, is the interests of the driving, which business is not a fool, the money is sure to earn back, the key is who helped him earn back. Here we should know how to increase the conversion rate of the bidding so as to improve the overall profit is the most important part of our industry, because the traffic is big, the website does well again, the person comes more, the actual target group (for the hospital is also the patient) if no one comes, all this loses the meaning, And the operators are almost ready to resign.

Experience in the actual combat skills of bidding rankings share the following experiences:

1. Bidding specialist assigned to the bidding related matters and operations, must be familiar with the network, SEO have understanding

2. Analysis keyword analysis keyword flow and conversion rate, from here to determine the SEO aspects of what words as the main push keyword to do long tail keyword

3. Time analysis through the statistical background in the analysis of the period of access to the site's target users of the main access period, through the analysis of the approximate time period to determine how much of the bidding volume has been put how many of the time period of this impact on the cost of bidding so is also a key point

4. Bidding not blindly bidding is not a game, don't look at the other local hospitals in the same key words on the price more than you hurry to increase the price to make their own platoon first, this practice is often inexperienced operators to make, in fact, Baidu ranked, the Chinese user's habit, the top five is generally the best position.

5. Cooperate with the SEM is to pay attention to teamwork, in fact, SEO with bidding to analyze the keyword can achieve good results, the key to see how people engaged in these two parties how to cooperate and leaders how to make decisions

6. Attitude to do the end of the hospital network marketing, all the target users have come, and finally the most crucial is the exchange of people, that is, the ability to consult physicians, this time the main embodiment of the art of speaking, hehe.