Discussion on the promotion strategy of medical website Network

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Website Promotion channel multitudinous, chooses suits own ability to exert the maximum effect. We do website promotion program, need to Web site survey and site keyword screening analysis, according to the nature of the site to locate the core keywords and promote the theme positioning. The promotion of positioning-----mainly based on the hospital or the company's overall operational planning to decide, the purpose of the promotion is to expand the sales market, or do brand image promotion.

Website Keyword Filter

When we set up the website keyword, we first need to understand the nature of the industry and product knowledge, only to understand the products and products in the industry needs, to be able to dig out the key words, can be selected consumers often search and want to know the product Information category core keywords and long tail keywords. such as liver disease hospital, I in the location of the key words in the hospital, Wuhan, the main location of liver disease and liver disease hospital Wuhan Liver Disease Hospital These three core words as the top words, then will go to design liver disease types of keywords: hepatitis B large Yang, Sanyang, liver cirrhosis, ascites, fatty liver, alcoholic liver and other two-type words, the last design long tail keyword If the hepatitis B big Yang can cure? Is liver cirrhosis contagious? How long can cirrhosis live?

Website popularity analysis

We need to analyze which sites or forums the consumer groups are gathering in to find out where they are and then get them to their site. Website popularity analysis is to synthesize all kinds of data, the most effective way is to do on their own website traffic statistics analysis; At present I commonly used is 51 statistics stationmaster statistics can, the hospital class website can also through the customer service business through backstage visits the source statistics analysis, which website visit rate is highest. Then selectively put ads, bring more web consulting volume.

The Localization website advertisement launches

There are relatively popular local service sites and community forums in every urban area, such as Hangzhou 19 Floor, Wuhan Donghu community, Thai boring, local dating sites and classified information network and discount network, local business Comment network, Health Forum, medical network, and so on; the hospital or the enterprise may according to its website location, Select Local gas very high number of sites as a focus on advertising to promote the diversification of advertising cooperation, such as content exchange, Friendship Link exchange, hard advertising, hanging business, flash animation and other forms of cooperation.

Baidu bid

When it comes to Baidu bidding is now too familiar, the medical site in doing Baidu bidding more than any other industry competition is fierce, the investment is also the largest, because the need for short-term results and increase revenue, the choice of auction advertising means is the best mode. I think that in the Chinese search engine bidding rankings, in addition to Baidu, can also consider the launch of other search engines, for several reasons:

1, relative to Baidu, such as in Sogou, search, Youdao, Bing and other search engines to bid, keyword bidding cost reduced a lot.

2, the comprehensive choice of search engine delivery, to avoid a single Baidu auction mode;

3, the choice of Advertising Alliance mode, at the same time with the site SEO, improve the comprehensive ranking of the site, reducing the cost of advertising costs.

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