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As a consumer Web site, the site is basically divided into offline and online two links. At first, before the site's bones and flesh were not enriched. Personally, I think it's going to take up to 60%. The focus of its work is divided into:
First, the site's technical framework in the continuous improvement.
Second, the content of the site is constantly filling, of course, the early stage is to rely on search engines to bring traffic. So the content is very important. The content basically divides into merchant's detailed information, to the visitor useful guidance information and so on. Since it is a consumer Web site, content is bound to be able to truly guide consumption. Such content is valuable.
Third, the community atmosphere construction. The consumer Web site's community is mainly the hub of business and consumer dialogue, and a Web site's community can achieve real interaction between merchants and consumers, which is very successful.
Offline 40% work Focus:
Most of the consumer sites are initially talking to businesses about discounts. The ability of a very short time to talk about the big hundreds of, no ability to talk about one hundred or two hundred.
So the discount is over. A lot of people are making cards, and then publicity. But through this section of operation I found that this operation is very easy to cause the bear to drop a stick to worship one lost. Reason: The city's consumption-oriented web site is increasing, free cards are everywhere. How to ensure that people use you in a large number of consumer cards, which is fundamental, he directly affects the display rate of your card in the merchant. Thus affecting the website revenue. and need cost operation, manpower + money + time. The most valuable thing is the time, if this model is really good, I think we will not have too much discussion on this issue.
I personally think that the initial site and business to talk about discounts are certain, but this discount and other discounts will not be the same, discount is the introduction, the discount should be specifically reflected in the interaction. In the community for businesses to open a column to answer the questions of consumers, to contribute to the consumers to give a lot of discounts, so that there is a stimulating effect. Of course, this kind of operation is difficult, can reach the interaction between business and consumers need to deal with all aspects. But this can accumulate popularity. Since it is the consumption type of the site, then all walks of life are proficient, this is difficult. And the real understanding of the industry is the business itself, only the business and consumer real dialogue can bring valuable information.
After your site has a certain popularity, the site will focus on the work of the turn.
60% online under the line to carry out the promotion of the website. Because the site if only rely on search engines to bring traffic, then your site can be no less polite to say that you have been hijacked by search engines, one day you were abandoned, is a terrible thing. Do website should be face to user, not face search engine. Therefore, to carry out the online advertising site. There are many ways to advertise. For example: The most common is organized activities, the purpose of the activity is to promote the user portal and the feelings of the site, activities can be targeted, including sponsorship. The success of activities will naturally bring a good reputation. When you have a good reputation, more businesses will naturally pay attention to you.
40% of the online work, continue to the structure of the site deep excavation, to thin to every nerve. Through the dialogue between users and businesses to understand what they need, deep mining data, will be valuable data storage. Maybe it will bring you great wealth.
Personal humble opinion, high man are all, do not laugh foolish, hot hope advice!! New。