Discussion on the prospect and popularization of the Lingnan shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the development of China's online shopping market, whether it is Taobao, Tencent Pat, Baidu, such as a large number of online shopping platform for the increase in turnover, or the growth of independent online shop members, online shopping market as a whole has presented a prosperous scene. E-commerce has become a new wave, the superiority of this kind of trading method will be understood increasingly. And these ideas are spreading to every corner with unimaginable acceleration.

Through online research, it is shown that college students are interested in reading online shopping for the main consumer groups of Chinese online shopping. According to incomplete statistics, more than 80% of college students have online shopping experience, more than 30% of college students have their own network shop, and profit. College students online shopping is a trend, online shopping has become the trend of college students mainstream shopping. Therefore, the campus electronic commerce development imposes more broad.

Traditional school shopping, students often through only Taobao, Pat, such as large shopping websites online shopping, or through the school students under the line of leaflets, posters, word-of-mouth and other ways to promote, offline purchase, this kind of way there are all kinds of drawbacks, such as: security, time, postage, logistics and other issues, This gives the school shopping mall also provides very advantageous opportunity and the huge development space. The following talk about my Lingnan buy the mall some of the promotion experience and ideas:

Lingnan Buy Yes School shopping mall is Guangdong Lingnan Vocational and Technical College's first school shopping Consumer-to-consumer platform, established in May 2009, by the Lingnan college students to create, independent maintenance of the first campus shopping network. September 30 afternoon officially from the Lingnan space acquisition, to become the Lingnan Space's website.

Buy Yes Mall in the early days of the establishment of the market for students to subdivide, and for students advocating personality traits, from the mall and the name of the mall and the choice of domain names, have made careful consideration.

A loud name will give the user a good first impression. Because the shopping mall is mainly targeted at Guangdong Lingnan Vocational and Technical college students, considering that the general language of students in the school is basically Cantonese and Mandarin, and if the station name uses a certain college shopping network, although the popular easy to understand and facilitate publicity, but lost personality, more will let people have "cottage" feeling, An independent and personalized station name is particularly important, after careful consideration and Lingnan space and other university webmaster exchanges and learning, and finally decided to choose "Buy Yes Mall" Do station name, Buyeah for the mall domain name. Domain name Buyeah, composed of English Buy+yeah, buy this for the meaning of purchase, a clear description of the nature of the site, yes for the onomatopoeia expression excited, has become the current students commonly used the trend of oral use, domain name Buy+yeah combination, Accurate interpretation of the nature of the mall and contemporary college students of the most trend of personality, this to the mall after the promotion of a great role in the Chinese station name choose "Buy", better performance of the mall's personality and in line with the taste of Guangzhou students, "yes" in Cantonese as "things, goods" and other meanings, Also as a trend of oral language, "buy" meaning for "shopping, selling things", and so on, also very perfect interpretation of the nature of the mall, the user acceptance of high. The slogan of "Buy Yes, sell, go to purchase" is a clear description of the characteristics of the mall.

Station name and domain name after the determination, began to prepare the first step of publicity. Considered at that time, if due to the use of Buy do Mall station name publicity, may let a lot of users in the school, or do not understand, so in the promotion of the use of "Lingnan shopping, school shopping mall" and other words first publicity, close and user relations, user acceptance and trust will be high, and at the same time, Through the Campus forum post propaganda, and other colleges and universities to do links and other ways, have achieved good results.

However, the mall to promote the initial stage because there is no merchandise shelves, although the site to publicize out of the time left the user is not much, and the empty hole of the page will allow users in the absence of in-depth understanding of the mall in the case of the mall to cause aversion to exclusion, the development of the mall after the At this time, there are rich experience in the management of Campus forum Lingnan Space management team to give us a lot of useful advice. Finally we decided to take the first call in the form of the early stage. As a result of the initial buy shopping mall itself and no source, can only rely on users to register after the release of goods, but because many users do not familiar with the operation of the mall and enthusiasm is not high, often released one or two of commodities after stagnation, meaningless. Through the call inside, we first through a variety of ways to find the school more active, there are some students of business ideas, through and they explain the function and use of the mall, let them take the initiative to buy the mall on the inside, to help them some of his original source, resources released to the mall, This is a good solution to buy the mall content empty problem, also help open the store's students to publicize his merchandise, at the same time through the beta, let the user first to experience the operation of the mall, but also to better detect the shortcomings of the program, timely repair loopholes, provide user experience, and strive to make users feel safe, convenient, Good user experience is particularly important for the development of the campus Mall.

Propaganda done, the user has, the commodity also has, needs more is the communication and the exchange, opens up the seller Exchange Group, the Buyer Exchange Group, lets the buyers and sellers interact through the activity, can enhance the mall in the user's heart the Trust degree. Less than two months time, buy shopping mall merchandise number reached 800 kinds, open shop more than 50, and already have 1500 of the turnover, this to a only became one months of campus shopping site, has been a good result.

With the increase in the user and the increase in merchandise, the mall system in all aspects of the requirements are increasingly high, relying on individual strength is difficult to complete a huge workload, in this summer, the mall temporarily shut down adjustment and maintenance, to seek common development cooperation partners. Lingnan Space became my first consideration of the object, because from the beginning of the mall, Lingnan Space management team to give the mall a lot of help and attention. Cooperation to negotiate very well, we quickly reached an agreement, buy shopping mall officially become the site of Lingnan space, and promised not to buy the mall's development line to do any interference, is willing to assist the mall's completion of development goals, and provide technical support, buy mall can be independent development, Lingnan Space management Team has a wealth of campus management experience and strong technical team, which will help the future development of the mall.

Up to the date of the press, buy shopping mall merchandise number and the number of users have turned over to achieve the first goal.

Now we buy the mall has successfully integrated Lingnan space community user system, and did a comprehensive upgrade, in the functional use and system security are greatly improved. and already in preparation for the next round of promotional programs, I believe that under the leadership of the Lingnan Space management team, the mall will go farther and achieve greater goals.

Wish all the owners who are ready to build the campus mall can succeed, and stick to it will have good results.

If you are interested in exploring the campus website construction operation, please add me qq:31799713

Buy the mall http://www.buyeah.net Lingnan Space http://www.lingn.net.cn