Discussion on the reason and recovery method of reducing power of special-purpose vehicle website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the sales market is not good, plus Baidu rules step by step press, I personally feel like "do the bidding in Baidu to work, do optimization into Baidu slave", I believe that many special steam friends are the same "heart holding a fire, this kind of life is not easy" bar.

I started work in 84, "Suizhou Ju automobile Trading Company" colleague Children admitted to university, our colleagues have gathered together to chat, these more than 20 years of professional steam sales experience of colleagues have in recent years diverted to engage in real estate development, and some in the contract for the Steam conversion workshop, some in the chassis agent, and some still insist on car sales, Some say this year to burn money is not effective now Baidu account has tens of thousands of stranded also don't want to use, some say this year just sold a few cars have been dazed ready to "start a stove", for Suizhou some of the special steam production, sales of large bowls are still strong, but for the thousands of peers with insufficient resources, "the future is uncertain", For the departure of the auto industry has been ten years of me, now because engaged in network marketing and return to the car business unfamiliar line, this year with marketing positioning models, with the optimal ranking to achieve monthly sales of 10 or 20 cars themselves or "feel gratified."

Now use this space platform to the Internet on the right to reduce the views of the combination of some of my views to write out a little reference, search engine rules "change thousands", I also think of "patchy", if there is not correct understanding of the idea of misleading everyone, hope that the brick pat lighter, stay a bit sober and everyone together "brainstorming" exchange On。

Several reasons for analyzing the site's right to be demoted

I. Spatial stability

1, Web server due to maintenance, power outages are unstable;

2, because no record was closed;

3, domain name or space time expires need to renew;

4, server Internet station more open speed slowly;

5, frequent replacement of the server

Suizhou Special Car website Unlike Tianya forum, Sina blog like "Seconds", can "Day collection" on the good, if the spider crawls every day when the site is not open or open the page slow, will make the search engine on the site friendly decline, because Baidu Spider visit the site is also imitate customers, If the site is often not open because of the above, or the original server IP often change, such a site even if the ranking by the former customer access restrictions are likely to be the search engine temporarily down the right, the same server on the IP as little as possible, preferably independent IP, to avoid the server on the other site down the right and "harm fish pond."

My experience: One of my sites on a friend Enterprise server, for a period of time during the day can open, night can not open, so that "water truck", "refueling car", "tanker", "fire Engine" have Baidu ranked the top two pages of the station is now down right; the year before, do sales "flatbed" with the marketing concept of "Excavator Information Network" Have some customer consultation and deal, because there is no record site can not open later site aborted, do the "Start marketing Company" site, once "Suizhou network Company", "Suizhou seo" rankings Baidu first front because of negligence did not renew the fee, the domain name expired after the cost of redemption is not a cost-effective site will be abolished, There is a school station is a good place to change a separate IP server site can not open, ranked straight down, so as the site optimization of the early three elements of "domain name, space, procedures" of the space stability is far from the right to drop a factor.

My proposal: Every day in commuting time to open the site to look at, 10 days check the number of IP with the site and speed, encountered problems in a timely manner and build network company contact!

Ii. content of the website

1, change the title of the website

Some auto friends because to add models or change the car optimization rankings sales, on the site to change the title, so that the search engine to recalculate the weight of the keywords of the site, especially the new station will appear down the right, a period of time does not include or less included, the ranking will fall, the old station because accumulated some weight, ranking will also appear floating.

2, the website similarity degree is big

Suizhou Special Car website models are similar, as the price of construction stations in hundreds of to 1000 more than the low, network companies can only from the site layout to the site structure template two development use, the site code similarity is very high, at the same time in the commonly used 20 models of network companies in order to facilitate the added to the database, So Suizhou special Steam website product picture and parameter table of each page similarity is larger, is basically around the car bulletin added, especially some products are pasted up from word, useless garbage code, thousands of of the website of the special Steam article sources are limited, basically said mutual collection, This kind of hobby has the novelty search engine spider friendliness is poor, often will be the search engine as the station group cheats to regard, many times inexplicably is dropped the right to appear.

3. Mass collection of news

For the often said "content is king", Special steam website Optimization Friends of high quality articles can be described as "love and Hate", "Love" Tim high Quality article "hate" everywhere can not find these high-quality news sources, auto SEO Most of them is not a literary major writers, reporters have a profound writing skills, nor car designers have the latest technical results , is not the government website is often released absolutely original news of the livelihood of the nation, we often want to add news to keep updated where so the material ah, you can only on the Internet and peer site to collect each other, incompetence is to change the paragraph, change the end of the head, or in English and Chinese translation, Search engine is in accordance with more than 2000 Chinese characters composed of more than 80,000 words of participle, these several you are incompetent how to change is the word frequency is similar, so it is also difficult to escape the similarity of more than 70% of the garbage article suspicion and down the right.

These times Baidu frequent adjustment events Although the internet did a big clean-up, to provide users with high quality results, to ensure the healthy development of the Internet ecosystem, but for us just want to optimize a few key words ranked more than a few car sales of the peers "feel hard", for a large number of collection articles and down the right webmaster can only be "Hope Wen sigh" , for the car sales business level of the experts, now also helpless sigh said "optimization is difficult, it is difficult to the sky!"

My experience: Each site "title, keywords, description" Do "site does not move, title first", I know at least three friends "mixer Car" series keyword rankings to Baidu home front, because the sales situation is not good to change the car optimization, the original keyword ranking weight is not, the process of recalculation is equal to the right to drop.

With the improvement of the search engine anti-cheating recognition system, like the article keyword density, fluent readability of the ability to distinguish greatly enhanced, this is now to optimize the sadness of friends, is a little article on the foundation of a day to write 1-2 original article on the "racking their brains", if the long-term adherence to this I am afraid is "the forest becomes bald hair" Like me. "

A lot of special steam network sales elite can only squeeze Baidu bid "log Bridge" than the burning money, just like I tease the bidding jingle "50 start price, 100 climb up, 200 heart pain, 500 spell it."

My advice:

A, when you are just ready to build a station, if you are ready to optimize the first positioning of the model, make a model of the rank of the ranking of the weight of the ranking is higher than the ranking of several models, according to the principle of the site's homepage design according to user experience and the need to rank the keyword structure layout, in accordance with the "home page" section of the "site" title (Title) "," "Keyword (KeyWords)" "Description (Description)" Write well, online before the network to build the company or their own in the background to fill up, or other new stations on the line included again repeatedly to change, this situation is the right to be down.

B, Web site can be combined with their own sales of cars initially familiar with the business process, peacetime customer consultation, tracking experience, production flow, after-sale situation and workshop management system to write original articles, my "flatbed", "semi-trailer" ranking is last year in the Cheng Workshop copy of the management system to the site. (Afraid of leaking tips not willing to share not reluctantly)

C, "the article is not enough, picture video together", really no high quality article "at the best" can "find a way", more points need to do the ranking of the model photos, with image software compression processing the size of the site, with a bit of keyword text title and mode description than pure collection of the article effect is good, Upload photos to the video with software like "potatoes", "Youku," cool Six "," Sina video "and so on, in the video text description to add the URL and telephone, the video of the HTML code to the site to make the video effect is also good, this link is conducive to keyword ranking.

D, the site because the collection of the article too much to reduce the right to do clean-up, Baidu has been included in the quality of high articles must be a clear reservation, do not "cart the horse before the horse".

My approach is to copy all the news headlines to Word or text documents, then search domain view has been included in the article title, the article has been included in the title of a word or text in a document to see the rapid detection of deletion, to the last part is not included in the quality of the article can be deleted as appropriate,

4, the keyword density is too high

Suizhou Special Steam Keywords I in practice are divided into four kinds:

A, professional words: Car Bulletin on the terms, such as: sprinkler, with the car lifting trucks, flatbed transport vehicles;

B, Customer search words: Customers are accustomed to search words, such as: With the car hanging, flatbed trailer;

C, double words: Car bulletin and customer search words, such as: Sprinkler, fire engine, garbage truck;

D, artificial words: In order to avoid a large competition to build words, such as: Cheng Lihua Sprinkler

For the inability to correctly understand and use the principle of participle to write the site title, keywords, descriptions and articles have the following situations:

A, the title keyword density is too high

For example, Web site title: Road-Wrecker Truck _ Removal Car _ Removal vehicle Price _ wrecker manufacturers-Hubei Jiangnan Wrecker Truck Company

Article title: The correct operation method of mixer truck

b, the keyword density is too large

The article label is a number of keywords, the content is with bold and linked to a number of home page repeated keywords, the end is the same sample text keywords, these are keywords piling will make the site down right.

C, in the site layout of the head, hot products, the central company profile, product columns, tail copyright, such as a sample place to stack keywords too much.

5. Hide Text

Hidden text is also called "Dark Bridge", refers to the end of the site or a page in the article to get ranked like "sprinkler", "refueling car" and many other keyword colors set to background color. Page visitors can not see those keywords in the reading, search engines in the search for these keywords are statistics, the page's keyword density has been improved, and ultimately improve the search engine rankings, this once the search engine found to punish the right to fall.

Third, links, black chain, a large number of purchases outside the chain

Baidu system algorithm gradually upgraded, the main object of the attack is intended to cheat through the chain of the way the site in Baidu search results ranked behavior. Including the intentional manipulation of rankings of any link to your site or a link exported from your site, manipulating these links may affect the quality of Baidu search results to hurt the user experience, but also hurt a lot of diligent construction site content webmaster interests, vicious circle, leading to the Internet ecological unhealthy development, There are various interest groups exploiting the interests of stationmaster.

Let me take a look at the deliberate manipulation of specific strikes, including but not limited to the following examples:

A, spend money to buy or sell can promote the so-called site weight link;

This is mainly for the purchase of a single chain or sell a single chain of the site and buy, sell outside the chain platform station, mainly affected by the station: selling links to the garbage station, a large number of purchases outside the chain or single chain of the station.

b, through the creation of a large number of worthless Web pages or sites established by the cross-wheel chain;

This is mainly for the station group wheel chain and spam blog, mainly affected by the station: Station group site and Spam blog.

C, through the scanning site vulnerabilities in high-quality sites to add hidden links;

This is mainly for the purchase and use of black chain of the site, mainly affected by the station: the use of black chain website, example: government, education hidden outside the chain.

D, not recommended exchange links and so on

This is mainly for the exchange of friendship, a large number of exchange of unrelated industries and related sites, such as "Special automobile Industry" exchange "infertility" industry.

Mainly affected by the station: Friends of the chain exchange too much, and links are disorderly exchange meaningless friend chain station, in this proposal friends chain as far as possible control within 30.

My experience: Through the above four can see the content of the site Baidu more and more high, more and more attention to the content of the site is helpful to users, in this proposal everyone to try to improve the original proportion of the site. Place the content and user experience first, "content for the king, outside the chain for the Emperor" era began in the past, from now on "content for the king, the user experience for the Emperor" era, or that sentence hope that the vast number of special steam webmaster Friends timely adjustment direction to do a good job site rankings and user experience.

My suggestions: (in the collation of data in the case of continuing to write)

Iv. Software Brush Flow

The current market brush flow and ranking software such as limelight, the ranking mechanism of multiple search engines caused misleading, Baidu several adjustments is to identify these human ranking interference, the recent search engine several ways to identify this software has been in the attempt. (in writing)

Five, the software mass outside the chain

Use the program machine in web2.0 and other sites a large number of mass points to your site links;

This is mainly for the forum mass, classified information mass and so on with mass tool crazy hair outside the chain of the site, mainly affected by the station: the use of groups of crazy hair outside the chain of the site. (in writing)

Vi. Counterfeiting of unofficial sites

Many sites have "official website" Introduction and logo, and some other organizations "official certification", Baidu for the same enterprise with a large number of "official website" or "official main station" situation will have a collective punishment phenomenon.