Discussion on the relationship between price and value of electric business enterprises

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On a weekend morning, I'll go shopping and buy a cell phone with my girlfriends. There is no fixed brand and no pricing, just said to stroll around, big shopping malls, supermarket, and even the electronic market, a morning down to walk several, lunch time finally can sit down to rest, find a small and sentimental restaurant, a bit of light music, we sit down to order, Qingkou a few dishes, not many people, vegetables all of a sudden on the line, while eating vegetables, the side opened 3 women's words, which brand more fashionable, which brand more cost-effective, which brand good quality, which brand more complete. One by one are the subject of our discussion. As the saying goes, 3 women a play, feeling we are playing a sitcom, each booth is our stage, now is the midday break time, that is, to the lines, understand the other lines of time.

Stroll the morning of course can not be impressive place, remember when we stroll to a certain brand counter when there is a special warm reception of our sister, and repeatedly like we emphasize the cost of this mobile phone is high, as well as other advantages, followed by a long time we are listening to her mobile phone price and value of the proportional relationship. 2 Sisters listened carefully, but I because of her a price and value is directly proportional to the soul of travel, no way, the occupation has developed habits, life will deliberately and habitually to listen to other people's words and words, and capture it can make people in front of a bright or awakened sentence. Do not doubt that all of my capture is of course for my work my article.

Price and value, has been a very tangled issue since ancient times, is to make countless consumers head large, so that countless businesses to do a realistic problem. A Business your product price is consistent with consumer expectations, and whether the value is in line with the price range, the hearts of every people have a account, and your market, your future is profit, how much profit in the people's flexor perfectly in the results. As a consumer, perhaps early in the business advertising to promote products in the heart of the product to have a price positioning, but in the continuous product comparison, looking for more relevant to their own needs, that is, the value of equal or higher prices of products.

Advertising is also so, every webmaster, every business in the industry as far as possible to find the most cost-effective advertising alliances, such as window, such as rich media, regardless of which one of the votes will want to spend as little money to get more benefits. But the Chinese have an unwritten traditional prejudice: "cheap goods, good goods trustworthy!" In other words, businesses sell cheaper than the market price of goods, there must be no good goods! The high price has its quality guarantee! So sometimes we ad league will be very confused, in the end is the price set higher, so that we are more confident of our value, or set lower to allow more benefits to consumers?

What kind of price should be set, how to show the value, in fact, we are not confused, like a person out of the time, pockets are loaded money, the purpose of loading money, is to spend, where comfortable where to spend. And a person makes others comfortable, he is an operator; others make you comfortable, he is a consumer. And we face the webmaster when the consumer, in the face of business is the operator, so we have to do is both, while ensuring that our prices and value in line with, and beyond the price, and this is all enterprises, the size of the business to win the way.

Be a good company, make your price proportional to your value, and pave the road for your future success. This article by the Yi Special Advertisement Alliance (www.ete.cn) original, reprint please reserve the copyright!