Discussion on the strategy of website construction and popularization of small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Small and medium-sized enterprises in order to be able to keep abreast of the trend of the information age, will inevitably build small and medium enterprises website, and now the difficulty of building small and medium sized enterprises is not very big, spend a thousands of yuan to be able to produce a very professional corporate website, and many small and medium-sized enterprises can also through the Like the vast majority of potential customers to promote their own products, but many enterprise website construction tangled has the relatively magnificent goal, for example how to obtain more orders through the website, but when own website construction succeeds, has encountered the resistance in the promotion stage, the website does not have to bring to the enterprise many to benefit, finally causes the website to become the chicken ribs, Look at the domestic SME website, how many homes are active? Cause the above phenomenon the author has done the analysis of the right remedy from four aspects.

One: The information of the website is not updated or not updated in a long time, which has basically become a common problem of many small and medium sized websites, the enterprise website has been on line for several years, or as the original site, even some contact methods have changed the site is still not updated, Even if a customer wants to contact you because it is inconvenient to choose to work with your competitors, in fact, small and medium-sized information, the maintenance of the latter is very simple, as long as in a few days fixed update the industry news, corporate news and product promotional information and so on, especially about the product, in addition to the picture , as well as detailed instructions, so that customers can know the use of these products and so on,

Second: Single service, can not interact with customers, many small and medium enterprises in the beginning of the construction of the relevant columns did not do the design, do not improve the user experience, in fact, for a company's website generally have company profile, product display, contact us, corporate recruitment, online message, corporate news, ETC., Especially in the product display column and online message system to be updated in a timely manner, message to do timely response, and other web-related design to do in line with SEO optimization norms, rather than the entire site are flash or pictures, such a site is not easy to optimize up, there is no way to get more traffic!

Third: the promotion of the strength or small point, many of the enterprise office staff do not know what their web site is, and some Web site address is not correct at all, this is really the sadness of the site, in general, in the email address in the suffix format inside to have, on the business card, In the product brochure and all the publicity of the products should have, there is also a website to do a good job online promotion, such as the appropriate through the classification of Information network, through the Yellow Pages network, you can go to the relevant industry website to promote, you can also publish some soft text to promote, so that the company's website is recognized, Not like the beginning of the company's internal people do not know the company's website jokes!

Four: There is no capital investment, because the site is required personnel maintenance, general small and medium-sized enterprises in the construction and maintenance of the investment will not be a lot, in fact, a company as long as one or two people dedicated to maintain the site is enough, their main job is to promote the site and customer service, website technology above the problem can be established by the Professional station company to solve , the site's maintenance staff is mainly focused on the excavation of potential customers, while promoting their own corporate image and so on, to know that these are the original purpose of the site, rather than the site as a device to do!

Of course now there are also doing a better SME website, have a specialized person to operate, but also can through the website to own company to bring the good sales, therefore said the website construction success does not represent the promotion to be successful, also does not represent the operation success, a enterprise's website must have the promotion company image at least, Improve the company brand awareness, increase sales of these functions, this is the qualified SME information construction! This article by the Free Network Telephone network original A5 first, URL: http://www.dianhua.la/reprint Please specify, thank you!