Discussion on the three marketing strategies of website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As the saying goes: wine is not afraid of alley deep. But in the ads flying today, what is the beginning of the site can be emboldened enough to say this sentence? This is in itself an information age, goods only by customers to see the possibility of being purchased, do the site is also a truth.

Take the World Factory Food Network, just started to do the product, neglected the propaganda of the website. In fact, in many people's view is not necessary, because the World Factory Food Network is the world's Factory network is one of the top ten, China has an old saying, the tree under the good shade, relying on such a powerful master station, the World Factory Food Network is not to advertise it? We use practical experience to tell you that this idea is undesirable. Once we thought, we will use good products, good service to attract people to know it, but the result is not so my wish. Not long ago, a website in cooperation with us when said: Look at the World Factory Food Network done well, but the visibility has yet to improve AH. Recognize the seriousness of the problem, we immediately organize the promotion of the people, the child station to promote the start, but in a step-by-step groping process accumulated a little experience to promote and share.

As a new media, web marketing also has its own set of theories. As Professor Grong of the University of China said in a book, marketing strategies can be divided into relationship marketing, activity marketing, stereo integrated marketing.

1: Website Relationship Marketing

Relationship Marketing application to the website promotion, I personally think that the website relationship marketing, mainly refers to the site's reputation and service as the basis, with members in all aspects of the establishment, development, maintenance, and consolidate long-term cooperative relations, the customer as a friend of the site. This requires the site's customer service personnel must be high quality, such as basic customer service etiquette to be proficient, the phone rang three must pick up the phone to answer, answer the phone in the process of a smile, the language to be polite and enthusiastic and so on, in this regard, each site in the early recruitment should be fully aware that the site is not only the research and development personnel is important, Customer service staff is the site in the initial period of a long period of time directly linked to the outside of the bridge, the quality of customer service personnel directly affect the image of the site. To a certain extent, customer service quality is directly related to the success or failure of website relationship marketing.

2: Website Activity Marketing

Activity marketing, as the name suggests, is to use the way of activities to attract the audience's attention. Specific to the website, means that the site through the attractive activities to retain potential members, through activities to increase the loyalty of the existing members. Activity marketing is of great significance for aggregating audience's attention, enlarging influence and gaining competitive advantage in short time. In today's marketing process, the activities of marketing more and more attention. How to make the website activity marketing do well? In the author's opinion, the website activity marketing and the website planning personnel have the very big relations. Take the World Factory Network for example, early in the time, product planners often plan some activities, but not attractive, ineffective, and then the site revision, a limited number of advertising can be robbed every day, fully launched the enthusiasm of the members, which with the site planning staff's ability to work is related. A more complete development of the Internet team must have a creative product planning team. Product Planning team should also have market research staff, to understand their own site target audience groups, analysis of their needs, distribution characteristics, industry characteristics and other indicators, to develop real-time research reports, product planning team based on the report of research personnel planning site activities. In addition, the product planning team must strengthen the communication with the Customer service team, customer service staff and customers to deal with the most frequent, the development of activities planning, the most can give some feasible suggestions.

3: Website three-dimensional integrated marketing

Famous director Truffaut once lamented: "Hollywood is good at making a film hype into a social activity." This is a typical integrated marketing strategy, its core link is the integration of two words. In the author's opinion, the website three-dimensional integrated marketing, needs to look down and build the website from the integration height. The author has always believed that this is the highest level of marketing, the need for the site responsible for the vision of the structure of the site department functions, the need for cooperation between the various departments, but also need to clear the Division of labor.

Website marketing, is not a department of things, the site of every small details are determined by the success or failure of marketing. A decision of the website owner, a smile from the customer service staff, a creative of the planners, a phone call from marketers may directly contribute to the success of the website marketing.

This article by the World Factory Food Network (http://shipin.gongchang.com/) Small series of original, reproduced please be sure to indicate the source, also welcome you to Exchange, qq:1662632602, look forward to working together with everyone to progress.