Discussion on the three promotion program of the Web site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It's Sunday and you can't rest! Because the company's Web site recently ranked from dozens of to more than 10 steadily. This is a small series and colleagues of the hard trade, in order to be able to further, small make up the decision to give up rest, the real ranking of the site to optimize up. I do not know how to optimize the site every day what is the main job? Anyway, the small is written every day is to write original or false original to the weight of the webmaster site, such as A5, Chinaz, and so on, and in the hair outside the chain, basically every day can be included 20 of this appearance. This is a small series of daily basic tasks.

I think different times of the site, website promotion, optimization methods are not the same, but the ultimate goal of the promotion of optimization is the same. For different periods of website promotion should have rules and regulations of the program; it's easier to do things like this. The following small series to share our company's website in different periods of promotional programs:

First, the new station on-line early

A marketing site just built a good initial stage, the most important thing is to build credibility and brand, this is the initial construction station promotion key. New station just on-line, their products and services are not known, so you have to do is to allow users of this kind of products are aware of your products and services, this is conducive to the development of marketing activities, the new station just on the line to promote the main channels: the major weight of higher, well-known forum. Forum is the gathering place of the crowd, choose the High Weight forum, in the forum wantonly publicize the company's new products and services. Weibo, blog channels. Microblogging and blog now have basic Internet users, but also the trend of online activities, in micro-blogging, blog advertising site, microblogging and blog is also the focus of network marketing methods. Network hype. The reason that Fengjie can fire, is by hype; The website is also so, use the event to hype is also very good network marketing promotion method. Hot Event Marketing can make the keyword instant in Baidu search volume greatly increased, so and by the popular power, product promotion and publicity, mining a large number of potential customers.

Second, the medium-term website development

In the initial promotion of the website, the ranking of the website and the brand, the service obtains certain achievement at the same time; The promotion of the site in the middle of the actual site to access the user experience. In the middle of the establishment of the site is mainly search engine optimization work, this is the network promotion plays, directly related to the site's marketing work. The use of network promotion methods to carry out SEO optimization, so that the site in Baidu, Google to achieve a steady rise in the rankings, so that search engine users in the search time can see you, or can find you.

e-mail marketing. e-mail marketing relative to SEO optimization, are necessary to promote the network, email optimization is relatively more complex, whether from the user's mailbox access, to edit the content of the message, and then to send the message and user assessment, which can put me good, the promotion of the website is a good choice. Through the above points I briefly introduced the enterprise to carry out the mail marketing steps, as long as the above steps to carry out mail marketing, and the best effect evaluation, then the mail marketing will bring us endless benefits.

Third, post-site maintenance

The post site is mainly about the content of the site and the main work outside the chain. The main is to maintain the steady ranking of the site and the conversion of user groups, so as to achieve the value of marketing-oriented web site itself. The user carries on the search engine to enter the website, the next work is lets the user better experience the website the product and the service, transforms the visitor to this website customer, through the website to be allowed the renewal and the steady rise flow, the stable outside chain, this is the website later maintenance.

Post-site maintenance is like a small series so that every day to update the content of the site and to the major forum hair outside the chain, write some original articles to the weight, well-known webmaster website to publish this appearance. To become a user-approved site, you have to attract spiders to the site to grab snapshots frequently.

The above with the introduction of small series engaged in network marketing for two years since the Web site to mature time to promote the method and the way to go, I hope the new station just on the line webmaster to provide some small help. The Internet is an infinite information base, the resources available are not only small, but only the way to promote their own site and resources are good way, of course, except for cheating here. (This article comes from the education Meng Jian original reprint annotated)