Discussion on the way of acquiring traffic in small group buying website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author is a local small group purchase site, regardless of the funds or talent can not be compared with the first-line group buying site, in the face of fierce market competition, small group buy site how to survive it? The author through more than a year of actual combat operations, coupled with the recent period of time to study the net to earn the experience, said that small group purchase site traffic where to come?

Group purchase site management is facing the biggest problem is the site traffic, the first-line group purchase site traffic source is mainly network advertising (including hard, CPA, CPM, CPS, etc.), ground advertising (including public transit subway, outdoor large screen, buildings, etc.), media advertising (radio and television, newspapers and magazines), The ground advertisement and the media advertisement invests the huge capital and the input return is not good statistics, the small group buys the website to be difficult to dabble, the network advertisement should be our small group buys the website to launch the main direction.

A fixed-term advertisement in a fixed position on a page, to the author's personal experience, October 2010 ago, the initial development of group buying site, in this way to buy navigation site return is very high, especially the flow of more large group buy navigation sites such as Group P, Regiment 800, Thousand Regiment, 54 colonel, etc. The rate of return can often reach more than 10 times times the cost of advertising, but with the surge of group buying site, group buying navigation network advertising fees are also rising, one months of advertising costs tens of thousands of times, the current mode of delivery is not suitable for small and medium-sized group buying network, especially the product is not the way, often even advertising costs are not back.

CPA is Pay-per-click advertising methods, at present, Baidu, Google have search engine bidding rankings and advertising alliances, there are also a lot of ads in the alliance, the author of the site in NetEase and Google has been placed in the CPA, NetEase's mailbox flow quality is relatively high, but the price is also more expensive, The author just started to drop when clicked at 3 cents or so, the latter has been up to more than 1 yuan, NetEase's Alliance ads, the price is very low, on average 1 cents, but the quality is very poor, estimated that most of the small web site cheating traffic, Google's traffic average click on 5 cents, the technology is also better, For the false flow of the judgment is better, I once had an AdSense account, every day I click on their own website of Google ads, the results account is K, the account of more than 600 dollars has been lost. This type of advertising for the initial operation of the site can be considered to try to invest 200 yuan per day advertising fees, the introduction of the flow of about 500IP, mainly in order to accumulate a part of the initial customer resources, so that their own group purchase items can be normally launched, but long-term delivery, without a certain amount of financial support

CPM is the window ads, the current network price of about 4 yuan/thousand, looks very cheap, but the effect is not good, the author although did not buy such advertisement, but has contacted some network traffic cheating software, many software now has the window to cheat the function, one day plays thousands of times no problem, therefore everybody still avoids and the far bar, Some people say CPA also have cheating software, this I have heard, but the contact with a few traffic cheating software for Google and Baidu's CPA Click or not work, other league clicks is useful, I have not studied.

CPS is a way of advertising that is divided by turnover, currently do group buy CPS's alliance mainly billion, the results of the network, heat network, such as basically no cheating may be, we can rest assured that there is no transaction generated, there is no advertising fees, transactions generated by the turnover of 1% to 15% Commission, But for small and medium-sized group buying site technology you must be strong, the general launch of such ads to modify the site code, and the Federation of the CPS Interface connection.

The above said half a day is paid advertising way, there is no free access to the way of traffic?

Yes, definitely, the following author describes a way to obtain free flow:

At present, group buying consumers buy the main way is to visit the navigation network, in particular, a number of relatively large group buy navigation network, traffic is quite impressive, such as Baidu Group purchase, 360 Group purchase, group 800, Baidu Group buy and 360 group Buy now included more difficult, to pay a certain amount of margin, Regiment 800 for mail-order categories other than the group purchase site (that is, the local consumption of beer and skittles) included is free, as long as the company's business license to submit a scan (this is not difficult to get a copy now?) and other qualifications will be available, in addition to free collection of group purchase navigation There are people fold, thousand regiment, a net, Regiment 123, to excellent, gathers Amoy and so on, collects your group purchase navigation website More, you obtains the free flow to be more, that limited group buying navigation website, how can obtain more traffic? I'll ask first. What kind of group buying project sells the best? Often buy people know, of course, eat and drink the project, which is the largest food and film sales, especially the low discount project, then we can buy on their own site to add some food and film items, these projects do not have to themselves and the merchant to negotiate a good agreement, You can buy some other group purchase coupons in advance, and then parity, or even a loss on their own website to sell, must be limited oh, so you can attract a lot of people to your site, they may be incidentally to buy your other purchase products OH.

Other ways such as micro-blog, forum post, QQ mass advertising You can also try, are free, but more hard, who let us have no money, can only pay more than others to work, in order to survive in the fierce competition. If you have any good free flow of the way, remember to tell me oh, my QQ is 631884332, thank you!