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According to China Internet Network Information Center (CNNIC) "12th China Internet Development Survey Report" indicated: As of July 2003, our country altogether has 473,900 websites; in the 2001 and 2002 reports, The number of websites in our country is 242,739 and 293,213 respectively. From the statistics we can see that after 2000 years of the dotcom bubble economy, the number of corporate Web sites is steady and rapid growth, especially in the last year's growth rate of up to 60%. This shows that the website construction business in the continuous development of the industry market scale, but also more and more network companies to participate in the market competition, we all want a piece.
Under normal circumstances, we divide the website construction business into Enterprise website construction, Professional (Industry) website Construction and personal website construction three kinds. Enterprise website construction business accounted for the vast majority of is the basic business of most network companies, professional (Industry) Web site by many professional network companies or non-network company agencies or units of the network construction and operation; personal website Construction Although most of the network enthusiasts to complete their own, but there are some network companies to provide services for individuals.
currently engaged in the construction of Web site enterprises have a lot of almost every network companies in the development of the website construction business, but the proportion of the business is different. Many industry portals, in its VIP Member service project, including for the VIP Enterprise members to provide Web site construction services, such as China Chemical Network, China Textile Network and other companies, attracted a large number of industry-class enterprises registered as their VIP members, access to including Web site construction and maintenance of a variety of service projects Network Integrated Application services company, refers to the provision including network basic application services (such as domain name, host, mailbox) and network value-added application services (such as Web site construction and promotion), such as the business of network companies, Enterprise website Construction is one of the important business. Like the Flash Information Network (http://www.hotsales.net/) and other companies, through the network Integrated Application services business promotion and development, in the industry has a good image and reputation, the provision of Web site construction services are generally accepted by customers. In addition, there are a number of professional website construction services companies, their website construction business for the company's main business, highlighting personalized production and customer long-term tracking service, but also to do more features.
Site construction practitioners are mostly under the age of 30 graduates, majored in computer-related or art-related major, there are many such as Chinese, science and technology professionals, through self-study, joined the site construction practitioners. The division of labor varies by company size, generally larger companies inside, website construction can be divided into planning, editing, art, Web production, Web site programmers and many other types of jobs; Smaller companies are mainly in the foreground and backstage two jobs, in fact, the work is not less, It's just a combination of the smaller types of jobs in big companies--and even a whole lot of people are going to be in a small online company. The website construction business of big company carries on the norm, employees can give full play to the team spirit, with combat, often can attack the big customers, to make major projects; The small company's website construction business, although not standardized, but also must make customer satisfaction, which is a test for practitioners, both to do the site planning, but also to design the page, Background writing program, can exercise the individual comprehensive ability of the practitioner.
in recent years, the website construction business has been fast rising momentum, the industry market is getting bigger. As far as domestic situation is concerned, the coastal developed provinces and cities than the Midwest market demand, business popularization work is also in place, many industries have formed a race to build corporate websites, network marketing situation. In the Midwest, markets are starting to start fast, especially in provincial capitals, which are not as inferior to the developed coastal regions.
with the rapid expansion of the business market, Enterprise website construction also exists many problems, these problems have plagued many businesses, but also affected the site to build customer confidence in business development.
first is the lack of industry standards for corporate website construction, network companies are fragmented, according to their own processes to carry out business. Whether in the website construction Planning, website construction quotes, or in the business contract formulation, website product acceptance, after-sales service, there is no uniform industry standards. In the April 2002 China Internet Association promulgated the "China Internet Industry Self-discipline Convention", also does not have the website construction business to carry on the explicit elaboration, therefore, the network enterprise in carries on the Enterprise website construction business process, does not have the chapter to follow, the massive nonstandard operation, has caused certain influence and the impact to the entire industry market.
Secondly, the competition in the regional market is too fierce, which harms the interests of customers. Some large-scale website construction service enterprise through the branch company, offices and marketing centers and other forms, in the major cities to carry out the site construction business, to the city as a unit, the unified business model and brand, their respective independent accounting, with large-scale advertising + sales staff sweeping the form of the business, was likened to "locust". Network companies in order to compete for customers, at the same time competitive prices, and its website construction services also greatly discounted, forming a disguised industry fraud. In addition, the quality of after-sales service is worrying, most network companies after the completion of Web site construction business, can not be very good training of customers on the site management and maintenance, the promise of free update maintenance often can not be implemented in place.
but not conceal jade, we have reason to believe that the website construction business as long as can overcome existing drawbacks, more close to enterprise customers, or will be widely welcomed, the industry market stronger.
Finally, let's predict the new trend of website construction business:
The application of
new technology will promote the enterprise website construction more attractive. With technology integration and development, many popular applications in other industries such as video, three-dimensional animation, streaming media and other technologies have been implemented to the Internet, in the near future, they will appear on the Enterprise customer site The new network programming language (. NET technology) and the server CDN (Content Publishing Network) technology will also make the Web site more compact, more accessible, and more adaptable to new requirements.
Network Marketing Services will be integrated with the construction of the website to provide integrated services. Enterprise customers are no longer content to do a Web site, and then their own network marketing activities, network companies to develop a targeted network marketing strategy and implementation, so that corporate web site really play a role for customers to bring real results. This has put forward the higher request to the network company, the website construction practitioner must strengthen the self-study and the enhancement, can adapt this request.
Personalized personal website, personal web site and other forms of personal website construction services are now emerging, personal website construction services will become a new business growth. (text/kai)
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