Discussion on whether the enterprise station is suitable for long tail words

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To come to the point, the long-term to do business station optimization friends should have such a feeling: rely on a few key keywords ranking exactly how much meaning, if a few keyword search volume can also, so long as you do Baidu first page, nature can give the enterprise station to bring good traffic, But the vast majority of a site traffic from the long tail word. Some people say that the enterprise station can also go to do some long tail words, this is also able to get some meaningful traffic, but carefully think about, what is the true meaning of traffic? I don't have to wordy, that is the conversion rate, the flow can be translated into the Enterprise orders or consulting volume. For an enterprise, sell the product or promote the Enterprise brand is the most important, if a user just accidentally search for a product unrelated to the long tail word, and then came to a business station, this situation will not be consulted on the site's customer service, because his purpose is not to understand the product, not to buy products. Such long tail words have little meaning.

Enterprise Station Most of the products are relatively few, natural sites on the page is very few, and some only dozens of product pages, the rest are corporate news, technical information and other related articles, but such a column page is not suitable to do long tail words. Because the long tail words are laid out on these pages, flow in after the jump rate is also relatively high, the main product page is too little, perhaps you can only layout dozens of long tail words, and these dozens of long tail word even if all do Baidu first page, can estimate the site to bring how much traffic. I don't think there will be much flow, unless the long tail word search volume is also very large, this also has to do the meaning, otherwise it is a waste of time, the current situation of the enterprise station, with the small electric business type of site is still very large, the majority of enterprises can not achieve online purchase products, so the real significance of the enterprise station should be to promote the corporate image of the main , at least for now the vast majority of corporate stations.

But things are not absolute, what kind of enterprise station is suitable to do long tail word flow? In fact, the problem is the number of pages, but also some of the enterprise station products are more abundant, and some sites even have thousands of kinds of products, so that the enterprise station can do long tail word optimization, for example: a 3,000 product page site, Each product page can be laid out 3-5 long tail words, then you can build a 10,000 or so long tail Word library. Obviously this thesaurus is indeed relatively small, and large sites do not, in accordance with a long tail word to the site every day to bring an IP calculation, so that every day from the long tail of the word flow also has about 10,000 IP. For a business station, has been considered very good, but to tell the truth to put these long tail words are done up, the difficulty is not small, such as enterprise station such a small site, the most important thing is the content and external links, and those with hundreds of thousands of, or even millions of of pages of large web sites, As long as the chain layout is reasonable can make the long tail word ranking good. Although the internal link actually does not have how many weights, but the quantity is one kind of superiority, therefore the large-scale website does not have to worry about the chain.

Let's talk about how to improve the conversion rate of the Enterprise webmaster tail words, the above author has mentioned that the News column class page is not suitable for long tail words, so do not waste time on these pages, for example: "Counterattack hammer crusher" This keyword can extend what long tail words? Casually Baidu can find many words, But these keywords are suitable for long tail words, in fact, Baidu search related results of the word is not necessarily suitable for the author of their own combination of several words: Impact hammer Crusher Price, how to choose the impact Hammer Crusher, counterattack hammer crusher manufacturers. According to Baidu know, there is the habit of searching according to ordinary users. Of course, I do not know much about this industry, if you want to choose a long tail of words, that can only go in-depth understanding of the industry or users, so the choice of the long tail word conversion rate will be a little higher, personal feeling do seo the hardest is the choice of keywords.

Summary: For most of the SME site, I would like to say is best not to put all the hope in SEO optimization, soft text promotion, information platform promotion, such as the combination of a variety of promotional methods may be more effective, in the long tail of the word we should first consider is meaningless. After all, the key words are wrong, behind the work is a waste of time and energy, as a company engaged in the optimization of SEO people, you have thought through other marketing methods to help enterprises promote products. Believe that enterprises want the most should be such marketing talent, this is our future development or transformation of the direction, good gossip does not pull, the enterprise can do long tail word optimization, can only go to see the actual situation! Article Source: http://www.980zz.com/original release A5 webmaster NET reprint reservation address Thank you