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by the Zhongqing Information Industry Bureau, Chongqing Business newspaper, Tencent Network jointly sponsored the "First China Internet Regional Development Summit Forum" in November 2, 2006-4th in Zhongqing. Chongqing industry representatives of various industries, the domestic well-known business representatives, media representatives, industry customers, such as nearly 300 people participate in this event. Tencent Science and technology full webcast.
Questions: Hello! I am a technology Development Co., Ltd., we have a layout is related to the blog, and news blog is actually a BSP operator, we do is an integrated promotion, then you on the integration of the promotion is how to see? Like Chongqing's Bo, he did quite well, then I would like to know Mr. Zhou's development potential for this piece how to see?
Zhou Tianxu: In fact, we've been doing research on how to use blogs for marketing. Blogs actually have a very good word-of-mouth marketing effect. One example abroad is a winery in Australia that produces red wine, because he is a very small winery, his wine is mainly in the UK to sell some supermarkets, he did not have much marketing costs, he made such an activity, that is, welcome to the blog to taste his red wine free, And do not require the taste after the evaluation must be made, but invited you to taste. But the only requirement is that you have to write a blog for more than six months, and you must have a blog post every week. So he did such an event, many people in the United Kingdom filed an application online, then he sent the red wine to these blogs, many bloggers received wine tasting, began to mention his wine. After six months of his campaign, the mention rate of the brand in Google has reached tens of thousands, and before only dozens of, in fact, his own marketing costs may be only a few boxes of red wine costs, so this is a very cost-effective way to promote. Through the blog to carry out a word-of-mouth marketing should be a very good means.
question: I would like to ask the news is a BSP operator, then he does not provide resources to promote the integration, then for such a market prospects what do you think?
Zhou Tianxu: We are actually very optimistic about the site, including his blog Network Alliance, we are also doing a network alliance, I personally very optimistic about this prospect. And the news is doing similar things.
Question: Hello everyone I am from Chongqing e-commerce site, the following question I would like to ask Shang general manager, I would like to ask Yuan Total, our Q bar The whole situation, there is the popularity of Chongqing network?
Shang: Because Q now is not online, so there is no way to say. The second is that we have in-depth research on the Q-bar product, etc., when the specific online may be better interpretation
Host: What a wonderful look!
: I am an information company, what is the most important for a new product development? Ladies and gentlemen, please answer in turn.
Shu Bin: Actually I think it's not particularly appropriate for me to answer this question. The most important thing about this product development, I would like to first of all if we do such a product for what kind of a crowd or what kind of an object to serve. This is a very important thing. Another, to develop a project is not our companies and companies have such a capability, or that is such a pioneering development, or a two times development. Since the research and development, the promotion of this product has just been concerned about the product is not online Q-bar promotion, so how to pass an influential planning to promote is very important.
Shang: I think it's like our MBA program is how to bring books into reality. I think the first is, for example, our QQ show, our QQ show is the beginning to do product ideas, and then do it out, is how much money. This is a very simple one. Then the second is about services, such as how you are a QQ member, what privileges you can enjoy and so on. This is the business market level, the third is to do emotions, such as you give a friend birthday gift these, he is from a virtual world to transform emotions into a power. So in the study of the first to consider the needs of users, if the user's needs in any place, you put research and development power into where, so that more cost-effective development costs, and can be done very accurate.
question: How many guests are you, we have a website, I would like to ask Sichuan News network Wei sum red net of Shu total, may you also realize that this year Tencent Network and Chongqing Business newspaper Cooperation This, you also see the big Yu Net now growth, the first question is you to them this half time growth, Do you think this growth rate is competitive for you? And is that their success or experience have any lessons for you, or do you have any plans for the next step? Thank you!
Moderator: Perhaps today's questions will involve some trade secrets in some cases.
Wei Xiangyu: Tencent, the Big Yu net opened for half a year indeed achieved very impressive performance. I think it should be a development trend. I think first of all it is a trend, I think it is the internet to the rational avoidance of a necessity. Then is not to us is not constituted a threat or competition, I feel that the life of information classes are not very refined, at present, if it is in Chengdu or Sichuan, at least we currently do not have this, it is the first model is not the same. We mainly focus on the press, then the great Chongqing Network it is a website, but also is very directed to the site, his successful ideas, models, including the internal employment mechanism and so on the provincial website is a good promotion role. Rather than offsetting the role of each other.
Shu Bin: In fact, I have said in the previous speech, there is no doubt, I am very pleased to see the great Chongqing Network for half a year has so much growth and development. Also gives us a lot of inspiration. Tencent is only more than the red net in all aspects of the strength of some, it may be in Chongqing to promote faster some, the effect of a better. Then we also attach great importance to Tencent, because the entertainment industry in Hunan is very developed, Hunan people in the entertainment industry, in the media industry can do some things, is because Hunan people dare to the world first. In peacetime, the economy is very developed era, we still want to rush to the front, then this aspect, we now consider we also very much hope to learn from, can borrow Tencent's this good such a large user base and platform including Tencent in the Hunan market so huge a user group, How to combine with our website to promote. Of course, we still have some things to consider clearly, the first Mr. Shang would like to do to us to do? Because, after all, the staff may still have certain restrictions. Second, if the red net, of course, the red Net also has a newspaper background, if the red net with Tencent network cooperation, then he is a kind of relationship positioning, how to make these two can get a complementary. This is also a question that may need to be considered strategically. But we are always on the sidelines, which day can hold the hand of Tencent, take us to a new level of development. Thank you!
: I am a journalist from the 21st century Economic report, what is the significance of regional websites to the development of local economy?
Shang: First of all, I think the competition in the market is a good thing for a local economy. What I have just said about our communication in the information, the whole industry chain in these areas are a number of promotional role. Why the internet has such a strong vitality, but also because the internet itself has some, such as our previous traditional media have some characteristics, that is, this participatory and interactive. This I think for the opening of a place, some time before Tencent. The great Chongqing Network has made a ruling for the people of such a survey, this thing for understanding a region, including from the political ecology, cultural ecology and economic ecology have a certain role in promoting.
Shu Bin: The two days of Hunan out of a book, Wei Bing was originally transferred to Hunan Radio, when radio and newspapers far more than the TV station, but in fact, we Hunan TV and the energy of the Xiang Army and the radio and the newspaper to say the producer is not the same. This shows that although our network media is still very small, but through a few years later, he will be able to grow into a towering tree. The second, although the market is small, but also need our employees to pay a hundredfold efforts, since we chose this industry, this is our fate, because we are doing this line, it is necessary to pay a mental and physical strength, but we harvest, we are doing in the forefront of this era, the most fashionable, And our work and life are inseparable from such an industry. I feel I am honored to be able to do a job of my own life and fashion and to be such a big help to my own promotion, where to find such a career. So through our efforts, this kind of market cultivation, especially in these two years, feel the power of this network rise, including real, at least now have the periodical hit, here sorry periodicals, then next we squeeze who, of course, not to say who played down, who did not. Industry has done a good job, there are bad enterprises, enterprises do a good job, there are bad industries. You do your thing well, how can you get more resources. It's good to do this thing well. Thank you!
Wei Xiangyu: I want to talk a little bit about this issue. The impact of the Internet on economic development, one is direct one is indirect. Shu always said that we internet this industry is a rising form of the whole economy is an aspect, I think our economic development is a prerequisite for a harmonious we have a factor, I think the Internet its greatest influence or the impact of democratic politics on economic development. For example our community, then this community we have a spicy community, the community has a very large impact, there are several columns, the crowd calls these are very high. The development of our economic construction of some of the main ideas, bottom-up, can get a better channel through. This impact on the current stage of our economic development is immeasurable. Our former economy, under the planned economy system, that kind of unsuitable, that is more blind. Then our internet has greatly strengthened the scientific decision-making ability of our economic development. I think the most important contribution of the Internet to economic development should be from the angle of democratic politics.
Zhou Tianxu: I think the internet can only penetrate into the traditional media, and it will be much more valuable than the internet itself. I think the local economy should be a relatively benign promotion. Thank you!
question: I would like to ask four guests, I am from the media company, I make a hypothesis, Chongqing now portal site, For example, Tencent did CQ.QQ.COM, so now a lot of search sites, such as Google and Baidu, if they are also in the regional development and infiltration of the situation, then as a regional local, assuming that Baidu did a CQ.BIADU.COM, then as a big Yu network how to compete with him?
Shang: In the entire Internet search accounted for a share, after Baidu came out, there will be other out, people access to information there are many kinds of channels. The second Sina, Sohu This mode is also a way, then Tencent. The model of Chongqing network is different from that of Sina Sohu, and he is not consistent in the content. In fact, I think Baidu if also regional development he will not squeeze too much space. The second is based on the search market, which is also a very competitive market, so now Tencent has search, and Sohu has Sogou, then this series of search platform, he can not change people's life habits and lifestyles.
Shu Bin: I don't think the current search-type site is going to take this step. Because first, the current search if he agent various places, there is a search for Chongqing, if there is such a possibility, actually already have a lot of portals, the site has been sold to local management, and did not produce very good results. The second search is always the advantage of the post, the original is also in the presence of some of our websites. Second, you take other people's things, is not someone else willing to give you something, may be not the future also has a copyright problem, which is restricting the industry in the future bigger and a national expansion of a factor. So for now we wait and see. Thank you!
question: This question I want to ask about Dispatch's weekly, some time ago just on the dispatch to see a special topic, there are many sayings, said Web2.0 seems to have an aisle in the end, we know that the blog just came out of the time, did our news blog, and news blog now also become a brand. So, what do you think of the Web2.0 report?
Zhou Tianxu: Thank you! So, I think the pure Web2.0 of the enterprise, at present, the survival is indeed more difficult. For now, there is no clear way to operate. So we dispatch ourselves to do securities information, we do blog just to improve the loyalty of users. Because in the past our users might have gone through our information, also will not continue on our site above, and have a blog, with photos, with the video function, they gradually put things in their lives, and his own want to express things are written on the blog, put in the album, So his reliance on the site is getting higher, and we also provide some of the finance of my stock customization, so our blog is not to do a virtual thing, we do these things to improve the loyalty of users. So we don't have these problems.
Host: Thank you very much for your answer. Time is very limited, although our forum is not to do. Then we have to draw a very good ending here! Thank you again, ladies and gentlemen, here we wish the future of China's Internet will be better. Thank you!
