discuz! The voice of the Community interview online: Internet transformation is the entrepreneur Paradise

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Editor's note: 2013 China Internet entrepreneur (webmaster) Congress will set sail in May, in order to showcase the global Chinese community style, the General Assembly Organizing Committee (Http://2013.loohua.com) special joint donews, spray network and other media to jointly create a "global Chinese community Billboard" series of interviews. Below is the reporter connect the Chinese voice on-line executive editor-in-chief Schlosser's interview record.

Photo: China Voice Online team

q=discuz! 2013 Internet Entrepreneur (webmaster) Conference Organizing Committee

A= Online Executive Editor Schlosser

Q: Just past 2012 is a year full of opportunities and challenges. On the one hand, China's internet users slowed down, gradually saturated, on the other hand, the popularity of mobile devices, mobile internet users increased significantly; how do you cope with the changes in the Internet environment? How was your website last year?

A: For any one website, the base of Chinese netizens is huge, it is difficult for an Internet enterprise to dig deep into the resources of Chinese netizens. I think the slowdown in Internet users is not a problem, the market is big enough, the biggest problem is how the Internet enterprises to deal with the changes from the end of the transmission and derivative of the industrial patterns and patterns of change.

Since 2011, the company began to pay attention to the development trend of mobile Internet, and from the management structure, talent team, product design and other aspects of the corresponding adjustment, mobile Internet gradually become as important as the traditional Internet and even preferential business.

It should be said that the decline of the traditional internet and the advent of the new mobile internet era, the Chinese voice in the traditional users do not have much to lose, but mobile terminals become our another user growth pole. Last year, the profit of the Chinese voice online was close to 60 million.

Q: The trend of mobile Internet is already very obvious, your site positioning will be adjusted accordingly?

A: Mobile Internet is not a content model or product model concept, which is actually a terminal concept, our mobile Internet construction to do what content or what product is the key. Hua Voice online positioning is a comprehensive information service provider, for us, living Mobile Internet is the next two years we have to focus on the construction of the project. According to Changsha, the central city mobile end-user characteristics, to create a few to meet the needs of local users of practical and service products, so that they look good, easy to use, fun.

Q: In the website management aspect, your team size, personnel composition and compared to previous years what changes? Is there a need to introduce venture capital?

A: China Sound Online Co., Ltd. was founded in the past few years, a big step every year. Not only the introduction of a strong talent, especially the recruitment of technical personnel is very large; the structure of the technical team from the original dedicated to Web pages, ordinary applications to adapt to the Internet, mobile internet, outdoor media, such as multiple directions of the composite structure, the degree of specialization of talent also greatly improved. Also, around the mobile internet business, the company formed a specialized planning, research and development, operation of the team.

China is currently seeking a listing and preparations are in place. There is no shortage of capital, just fixed investment, the two years we spent more than 100 million respectively in Changsha and Beijing to purchase 10,000 square meters and 1000 square meters of office space.

Q: In addition to SEO and other traditional website promotion methods, do you try to promote their own website through micro-blog, micro-letter?

A: The Chinese voice has succeeded in the development of new interactive products, such as Weibo and micro-credit, as an important channel of influence. In the micro-Bo channel expansion of the business, 2012, the Hua Sound forum, including the Hua Sound Entertainment, Huachen military and other boutique columns, after a year or so of development, has become nearly million fans, has a huge influence and the ability to spread the "Big V" official Bo account. In particular, the Chinese entertainment, the end of 2012 and the beginning of 2013, two consecutive times to obtain Tencent's official rating of the "National network media influence list four" award.

In the micro-letter field, the China Sound Forum is an earlier certified public account, and with the Chinese sound official Bo, mobile client, and the 3G channel has been bundled to promote, it seems, the effect is good.

Q: We can also see a lot of local content on microblogging platform, micro-credit public platform, do you think that the future local websites will be impacted by micro-broad and micro-credit?

A: We can't just assume that a new type of content product is a good reason to subvert other relatively stale forms of content. Many content product concept is very new, but the essence is interlinked. Weibo is the original personal blog micro-, mobile, SNS, it is essentially a personal blog. With the news, forum and other traditional content products formed a part of the competition, the overall complementary relationship. The impact on local websites is even more limited. Because microblogging and micro-letters do not fundamentally address the problem of the geographical nature of customer groups. Local sites have a natural advantage and affinity in this area, with a variety of forms of content products and services generated by the comprehensive appeal.

If you're going to be impacted, the biggest impact should be those location is not clear, the content of the lack of service and practicality of the local Web site, for the local community based on the Internet site, micro-bo, micro-letter instead form a complementary, can be their content products and services more accurate, more convenient to push to local users.

Q: Can you speak from your personal perspective about the opportunities for entrepreneurs in the mobile internet age?

A: I think we must discard the idea that the PC-side content products are copied directly to the mobile terminal. In the future, all-inclusive, no outstanding features of mobile products must not have a market, but must be a trigger client can be poked to the user pain point, only to solve one of its items, or a number of requirements of that type of product or application. Implementation of agile development, the principle of rapid iteration, and constantly on the basis of existing products to add new features. As for the presentation form, you can not only develop their own characteristics, the UI is exquisite, interactive strong client products, can also be micro-letter and other phenomenon-class products in-depth research, to find out the law, so that their content products with the help of the giants of the platform to attract more users. The key is to combine their existing resources and technical strength.

In fact, every time the Internet transformation, are entrepreneurs of the paradise. Everything, only care about your insight and imagination, of course, and executive power.

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