Disney buys 560 million dollars to buy social games to enhance interaction

Source: Internet
Author: User
Keywords Disney
Disney announced in Tuesday that it would spend $560 million to buy American social game developer Playdom.  Disney CEO Iger said the acquisition of Playdom could help Disney further strengthen the digital gaming market, allowing consumers to interact with Disney in a new way on social networks. Playdom is a large online social game provider, has developed a variety of popular social games, including "Social City", "Friendship Life", "Market Street" and so on. Playdom said that on social networking sites such as Facebook and MySpace, the company had a total of 42 million active players per month. (Shen Yu Green)
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