Disney CEO: Unfortunately, I didn't create YouTube.

In late July, Disney CEO Robert Iger Robert Iger, at the Fortune Brainstorming Forum, stressed that free content was not the only option, and that Disney had more profitable opportunities to raise online advertising.　　Iger became president of the Disney Company in 2005, under his leadership, Disney's development and profitability have made significant strides, even beyond the board's expectations. Robert Iger is proud to be part of the "Funniest Home Video" event in the United States and can be a pioneer in the Video 2.0 campaign, but admits Disney has missed a good time. Robert Iger said: "Unfortunately, I did not create YouTube, for YouTube creators, the sale of YouTube is a big change." But Robert Iger also stressed that free content is not the only option. "People are willing to make more choices for quality, more content and pay." Now people are willing to pay 5 dollars an hour to go to the cinema, 75 cents an hour reading or magazines, 50 cents an hour to cable TV, but only to the internet to pay an hour and 25 cents to the Internet service provider. There's a space for more people to pay for online content, and I think it's wrong to think that there's a lot of free stuff on the web and that fees become impossible. "Robert Iger admits that Disney is lagging far behind in the construction of Internet content compared to traditional media formats," and that "we are earning far less money from online media than traditional businesses." I think there are more profitable opportunities to improve online advertising. "Robert Iger has the confidence to do all this and thinks it's his job." If you want to lead others, you'd better keep optimistic, and know that many people don't like to work with pessimists. "The CEO's job is to make sure that every employee of the company is looking at the future as well as the present, so that employees really know that the bread is ready and that the next meal is in the eye." "When it comes to copyright, he stresses that these problems come from" old-fashioned people ".　　Robert Iger says her daughters have no interest in such issues. "What I've learned about my daughters from Facebook now is more than they know about parenting." "Iger said.