Disney develops Facebook apps to sell movie tickets on social networks

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time June 2 news, according to foreign media reports, Disney developed a Facebook application Disney tickets Up, which allows users to buy "Toy Story 3" movie tickets on Facebook, and meet friends to watch the movie.

Disney tickets up, leveraging the power of social networking, will change the way movie tickets are sold. For example, when a user buys a movie ticket through Disney tickets up, Facebook friends are notified that the app will also remind users to invite their friends to buy tickets to watch the movie together.

Disney local time May 26 low-key release of the application, but in its "Toy Story 3" website posted a message. Disney said that while many cinemas do not sell "Toy Story 3" tickets through Disney tickets up, early results suggest that many people buy movie tickets through the app "group" and buy up to 80 tickets at a time.

"Our goal is to have all of our users watch the movie," said Oliver Luckett, senior vice president of Disney and Digisynd social networking business Unit Oliver Lukit. Lukit said Disney tickets up development lasted several months, with Fandango.com and other ticket sales sites to cover most of North America's cinemas. Facebook does not get a share of revenue, but it can improve access traffic.

At present, the user can only through Disney tickets up purchase "Toy Story 3" tickets. Lukit said that if successful, Disney tickets up application will be extended to other Disney films.

With nearly 500 million users worldwide, Facebook has become an important marketing tool for entertainment companies. Disney alone has hundreds of promotional pages on Facebook and has posted promotional messages to tens of millions of of users. Dan Rose, vice president of Facebook cooperation and platform marketing, said the Disney tickets up showed a further deepening of the relationship between business and Facebook users, "says Dan Ross. Disney's use of Facebook has been made directly available to customers by raising awareness, and this is the first time a film company has tried this, and we think it makes sense because essentially watching movies is a social activity.

Buying tickets ahead of time through the Internet is becoming a widespread phenomenon, especially in cities. But most movie tickets are sold in a traditional way: viewers buy movie tickets at the cinema office at the appointed time, and the ticketing site accounts for up to 20% of the movie ticket sales.

Any increase in movie ticket sales will be welcomed by studios and cinemas. While high fares have increased the profits of studios and cinemas, viewers have been slipping. Last weekend movie viewers were about 23.4 million, down 22% from a year earlier, the lowest level since 1993.

Disney tickets up works like other Facebook apps. When the user clicks the "Go to Creator" button, the application accesses the profile in the user's profile and then displays a page showing the time of the movie theater nearby.