Disney quarterly revenue of 60.7 billion yuan far exceed domestic animation annual output value

Entertainment industry accelerated "to Shanzhai" May 9, the world's largest entertainment company Disney hand over a beautiful report card. In the two quarter ending March 31, Disney's net profit amounted to 11, 400 million U.S. dollars, an increase of 21% per cent.　　Revenue grew 6.1% to 96.300 million USD (about RMB 60.7 billion yuan). By contrast, the 2010 annual output of Chinese animation industry is 470.8.4 billion yuan. "According to 27.8% year-on-year Growth estimates, estimated 2011 animation industry output value of about 60 billion yuan."　　"SARFT deputy Editor-in-Chief, Propaganda and Management division director Jindelong on May 3, the curtain of the 2012 Hangzhou International Animation Festival. Behind the two conflicting complementarities of "60 billion", Disney boss Eisner said that China's future entertainment industry is expected to create 2 trillion of billions of dollars a year, and to enter the Chinese market is Disney's biggest dream.　　So, following the Chinese animation group, Tencent original animation distribution platform to sign the joint animation creative research and Development cooperation project, Disney has recently joined hands with the identity of 3366 games release platform to launch the "First Flash game development contest." The entertainment industry's potential output of 2 trillion U.S. dollars in China's 2011 animation industry annual output value is expected to reach 60 billion, the number "looks very beautiful", but compared with the Disney Company, is simply a collective "short". May 9, the Disney Company's fresh release of the second quarter report showed that its revenue growth of 6, 1% to 96, 300 million U.S. dollars, equivalent to about 60.7 billion yuan.　　By this estimate, Disney's annual output value is about 40 billion dollars. However, Disney boss Eisner said, "to enter the Chinese market is Disney's biggest dream." This is not PR talk. In fact, ever since Disney entered the "Eisner Era", it has entered the "Diversity journey". Now, Disney has five business units: Video Entertainment, media networks, theme parks and resorts, consumer goods and interactive media, Disney produced entertainment products including movies, books, playgrounds, games, consumer goods and so on. If only rely on "Mickey Mouse" animation one-way suction gold, is obviously not enough.　　Earnings showed that Disney's second-quarter film and television business operating losses amounted to $84 million trillion, a total of 161 million dollars less than last year, the revenue fell 12% to 1.18 billion dollars. This is a revelation to China's animation and entertainment industry. On May 3, the curtain of the 2012 Hangzhou International Animation Festival, Animation Blue Book "China Animation Industry Development Report (2012)" officially released.　　The Blue Book points out that "micro-animation" is the development trend of China's new media animation, the popular cultural and entertainment diversified demand for full release is the development of China's animation industry, the basic support. "If China's entertainment industry can diversify and grow to the level of the US today, China's entertainment market can generate 2 trillion of dollars a year." Eisner says the reason is a statistic: China has 2 children under 600,000,015 years of age, whichNot far from the American population.　　Disney Alliance domestic Animation Corps Disney rarely "absent" the Chinese animation entertainment market any a lively feast. Before long, Disney and China Animation Group, Tencent original animation publishing platform in the Chinese Ministry of Culture signed the joint animation Creative research and Development cooperation project, the tripartite conclusion of long-term strategic alliances.　　Recently, 3366 game release platform to start the "First Flash game Development Contest", Disney, Tencent Game is also the identity of the competition partners active participation. Both domestic and foreign entertainment companies, including Disney, are ambitious about online gaming and are trying to create a new force to promote the development of the industrial chain of entertainment downstream. Unfortunately, the interactive Media Division of Disney's main games has been at a loss. and Chinese anime Blue Book also pointed out that, since the end of 2010, there are Jinshan, perfect time and space, joint tour and many other enterprises of the wave of layoffs. January 10, 2011, long Tour because of "legendary" project failure, there are several projects were stopped, hundreds of developers "unemployed" processing. Where this failure case "is not the problem of the product itself, but the quality of the times of the network game will gradually enter the player's view." But the future has the ability to survive the game vendors, will certainly make better, more in line with market demand game products "by the Disney favored 3366 game platform or worth looking forward to." 3366 has established dozens of categories of game content, hundreds of themes, a total of tens of thousands of excellent flash games at home and abroad, with more than hundreds of new games a day to update the speed, and created a "micro-payment" a new model of cooperative profit.　　At the same time, 3366 blow small game "genuine authorization" assembly number, is committed to breaking the long-standing "piracy prevalence" of the industry ice. This kind of beneficial attempt is able to excavate the strength of the original game development team or individual. "It also means that the era of online gaming is coming to an end," The Blue Book notes.　　"Interview: South reporters Xiaoxin good friends together with a number of super merchants to push" civilized driving "south of the news intern Showi a few days ago, good friends together with Sinopec Petrochemical gas station Easy Czech convenience stores, RT-Mart, China Resources million, Wal-Marts and Yong-hui supermarkets and many other ultra, jointly launched the" Civilized driving "public service promotional activities. "The first anniversary of the implementation of the newly amended Road Traffic Safety Act is that 72% of the car races have a habit of chewing gum on their cars," the report said. "Good friends of the public affairs Director said, in principle, drivers do not recommend the driver to eat, but chewing gum, such as special products, to a large extent, can alleviate fatigue, improve attention, adjust mood, or conducive to safe driving." But when taking food should pay attention to safety, after eating can not throw.　　Good Li Friends "granule out chewing gum" products because of the unique packaging creative, easy access to food hygiene characteristics, has been well received by the car a family of welcome. "We have a civilized driving tip on the packaging of the ' granule out Gum 51 promotional package ' produced by the good company, and an m in I car storage bucket for storage of chewing gum residue and other snacks in the car to reduce litteringBehavior。 "It is reported that the current development of the grain out of promotional activities mainly in the big run hair, Wal-Mart, China Resources million, Yong-Hui supermarket and Beijing Petrochemical gas station easy Czech convenience stores and other channels, the activities will continue until the end of May."