Disney releases Cloud film services to support mobile and online viewing

February 26 News, according to foreign media reports, Walt Disney released a consumer-oriented cloud film services Disney Movies Anywhere, the service to support users online to buy and watch the Disney, Pixar and Marvel and other studios produced films, Users can also save the purchased video in the cloud for later viewing.

Disney launched the service to encourage consumers to buy digital films. Like other Hollywood studios, Disney has been trying to boost sales of digital films. In recent years, studios have lost an important source of revenue as more consumers stop buying DVDs.

Disney said in a statement that the new service was officially released in Tuesday and coincided with a digital version of Disney's epic animated film "Ice and Snow".

Through Apple's itunes Store and Disney Movies anywhere website and apps, the service provides consumers with a content library that includes more than 400 movies.

Consumers can watch movies they buy on devices such as laptops, desktops, iphones, ipads and ipod touch. Disney also said consumers could also watch the films via Apple's set-top box, the iphone.

The service uses Disney's self-developed Digital Copyright lock program Keychest, rather than the cloud storage service ultraviolet used by other Hollywood studios.

Jamie Voris, chief technology officer at Disney Studios, said: "Jamivoris the elegance of this technology is that it allows us to collaborate with itunes and future content provider partners to ensure that people who love to see the movie have a smooth view of all the Disney films on any device they use.

Disney said it was negotiating with other retailers to extend the service to other platforms outside of itunes.

(Responsible editor: The good of the Legacy)