Disney's Buy and sell: Social game developers favored

Article | Luo sound source | The September 2010 issue of "Excellence" magazine was founded 14 years later by Disney to buy 80 million U.S. dollars, 31 years later to sell 660 million U.S. dollars, after the establishment of 2.5 by Disney to buy 760 million dollars-the former subject is Hollywood famous film company Miramax, while the latter is the media as "　　Playdom, the social game developer of the most promising tech start-ups.　　The two deals are only 2 days apart, with Disney selling Miramax and buying Playdom. 660 million dollars is not very high. Ecapital Capital CEO ran in micro-blog (http://t.sina.com.cn) said: "China's many two or three films a year, one hundred or two hundred episodes of two or three line film and television companies, estimated on the gem can also have this market value, can they in value and Miramax compared to it?" "In Hollywood, Miramax is known for its independence and individuality. Even after taking the initiative to seek a Disney takeover, the founder of the Weinstein Brothers retains a high degree of autonomy.　　With the support of Disney's $700 million annual production fee, Miramax, famous films such as "Kill Bill", "Cold Mountain", "New York Mob", "Shakespeare's Love History", "British Patient" and "Chicago", created a record of 220 Oscar nominations in 12 years. However, for the owner of Disney, Miramax is not a perfect cash cow, on the contrary, often lose money. It can be seen from its bid price. According to industry sources, as early as this January, Disney was deliberately packaged to sell Miramax, when the Weinstein brothers even said they would like to buy back, but at that time Disney to the film company Price is 1.5 billion dollars.　　Unexpectedly, a short six months later, Miramax was sold at less than 50 percent of the price. Miramax's new owner is Colony capital of American builders Ronald Tuto and private equity firms. Upon completion, they will have more than 700 film copyrights and Miramax brands. Did you pick a cheap one or took over a hot potato?　　Maybe only time will prove it.　　A buy-and-sell, for Disney, is to comply with the principle of whether value for money.　　Disney's 760 million dollar offer does not seem to be at a loss for the Thunder's p. A y d o m. The founder of P L a y d o m is the 3-digit 8-0-after Chinese, and only 2.5 of the time, they have made P l a y d o m the world's third largest social game developer, with customers including M y p a c e and Facebook.　　Of the 5 most popular games in MySpace, 3 are derived from Playdom. In addition to burying himself in the game, Playdom's founders are also adept at financing capital market mergers and acquisitions. Founded 2.5, playdom a total of 76 million U.S. dollars, and in the past 5 months after the acquisition of 6 small game companies, PlaydoM finally successfully delivered himself to the door of Disney. Both sides hit. In fact, Disney's desire to dabble in the gaming industry is not an overnight affair. At the beginning of July, Disney had just announced the acquisition of Tapulous, which specializes in making iphone music games. Not long ago, Disney Media Network Director Anni Svigny in an interview said: "We can not only one business model, this is not enough."　　Insiders believe that the "multiple business model" in her mouth may be the game. According to statistics, half of Facebook's users are playing social games, and the players spend 40% of their time on the game for their F a C e b o k online total. Some social games have a total of hundreds of millions of users.　　The current online game, the virtual market alone, there are 835 million of dollars in business opportunities. The big cake is not just Disney. Also in July, Google invested more than 100 million dollars in the social gaming website Zynga, planning to launch Google games. Zynga's products include well-known "virtual farms" and "gangster careers", which are Playdom's direct rivals. Only two years after its inception, Zynga's revenues amounted to $450 million trillion in fiscal 2009. Even the most famous dark horse in the IT world, Google has spent 4 years to reach this revenue figure.