Disputes continue, video site homogenization of competition intensified

Abstract: December 2011, Youku and Tudou due to copyright disputes and unfair competition, and so on, the saliva battle constantly. Piracy, shielding search engines, prosecution of unfair competition in the Chinese video industry war, from the end of the year of the Rabbit to the age of the dragon, has not

December 2011, Youku and Tudou due to copyright disputes and unfair competition and other issues, the war of saliva. Mutual complaint piracy infringement, shielding search engines, prosecution unfair competition ... The war in China's video industry, from the year of the Rabbit to the age of the dragon, has not seen any signs of abating.

Zai Huawei Zhang Fangman/painting

This chaos reflects: the video industry competition is becoming white-hot, the lack of cooperative competition rules, and the relevant regulatory system needs to be improved.

"Previously reviewed" Youku VS Tudou

December 16, 2011, Tudou United Taiwan variety Show "Kangxi to the" content of the production of Taiwan Zhongtian television station to the Youku claim 150 million yuan, said "nearly one months, Youku to the" Kangxi to "and other Tudou exclusive popular copyright, deliberate theft, and after many notices still do not delete.

On the same day, Youku announced to the Tudou to launch a comprehensive rights, the Stemona has long been stolen by Tudou's hit film and television dramas, variety shows and Youku produced original content brought to the lawsuit, the amount of compensation claimed accumulated billion.

January 12, 2012, Tudou, Sohu Video, music network jointly announced the joint adoption of technical measures, for the Youku search for a library to screen, prohibit the Youku search and crawl its video content.

January 13, 2012, Youku announced that it has formally brought to Tudou's unfair competition, said Tudou in the premise of not suing for large compensation claims that the issue of the claim is a speculation and malicious competition, resulting in the loss of Youku's share price, thus claiming 4.8 million yuan.

February 2, Beijing Haidian District People's court said that the case has been accepted.

Disputes continue, video site homogenization of competition intensified

Since its inception, video site has always been a lawsuit, copyright is one of the focus.

"Video site homogeneity of competition is the root cause of copyright disputes." "Analysys International analyst Zhang Yi (Fān) that in the era of homogenization competition, increase the number of differentiated content, to attract more video users to focus on the site, is the current video site to enhance the impact of the brand is the most effective way, but also caused video sites to enhance the protection of content copyright.

The punishment is too small also causes the video website to steal the frequency to send the main reason. "At present the domestic video content copyright supervision system is not perfect, the punishment intensity is relatively too light." Prior to this, the Youku theft "not sincere don't disturb 2", only to be awarded compensation 190,000 yuan. It can be seen that at present in the judicial trial, the penalties for the piracy is not too large, so that video sites in the case of the lack of access to copyright license to choose the piracy behavior. "Zhang Yi said.

Zhang Yi said that with the video site protection of copyright content continues to deepen, the future video site in the two or three-line content copyright competition will be more intense. In addition, the impact of the copyright dispute continues to expand, will also speed up the relevant departments of copyright protection to strengthen the supervision, and promote the healthy development of the industry.

In addition, the relevant industry personage said, aggressive competition will only drag the growth pace of the industry, adhering to the open mind, mutual tolerance can promote common growth.

Galloping, high investment and big loss "abreast"

With the improvement of bandwidth, increasing netizens and watching video habits on the internet, the video website has gradually entered the "Spring".

Koo, founder and CEO of Youku, described the development of China's video industry in the 2011. Not only the number of users, market size, operating income and other indicators have increased significantly, video sites are also frequently external expansion.

Whether it is Youku's "Taiwan Network linkage", Sohu Video "media (medium) + Entertainment (Entertainment)" Strategy and "Index Center", Tencent Video "big play trusteeship", the copyright pattern of the video network construction, or the home videos of the homemade TV drama, Or the popular TV series Xianchu network evolved into the same broadcast network, video-assisted traditional film and television industry chain value-added, the mainstream status increasingly clear.

"29th China Internet Development Status Statistics Report", 2011, in the Entertainment class application generally lower, the network video users grew 14.6%, up to 325 million people, the utilization rate to 63.4%.

The report shows that 2011 China online video industry market size of 6.27 billion yuan, an increase of 99.9%, is expected to 2012 video industry market size will break through tens of billions of yuan mark.

The market development is at the same time, the competition intensifies. In addition to the original potatoes, Youku, music, such as "full-time" video site, Sohu Video, Baidu "Archie Art", Tencent video, such as "rich second-generation" have been admitted, and continue to invest heavily, overweight competition.

But expanding markets and rising incomes do not mean a certain profit-although incomes have increased, investment is growing faster. Website film and television drama copyright purchase price soared into a typical case, Tencent online video department general manager Liu Chunning has revealed that from the beginning of 2011 to October, "exclusive play of the purchase price rose 15 times times." ”

High investment and big loss "abreast", become a general situation of video industry. "This high threshold and high investment industry seems to be burning the yuan to keep warm," he said. "There are people in the industry feeling.

Video site really not bad money? Underfunded enterprises have been in trouble, founded in April 2005, the 56 net was in the second half of last year by Renren wholly-owned acquisition.

"The competition in our industry is the worst in the entire internet today." Liu Chunning bluntly, in the next two years, the entire video industry first ushered in a capital war.

In the case of funds still have space, step up the horse-race enclosure, seize the advantage point, and through the construction of content, increase copyright protection, it has become the choice of many practitioners. Of course, there is also unfair competition.

Integration and Lien pattern

"Tomorrow is beautiful, nobody wants to be killed before sunrise." "Every video site has a few moves.

It has become an industry consensus to strengthen homemade dramas and extend the content upstream to find differentiated positioning. Many video sites have published the "homemade drama" strategy. Tencent strategic stake in Huayi, and the Tencent Film and television investment fund from 500 million to 1 billion yuan, Youku launched the "Old boy" popular, and Sohu video large-scale daily broadcast documentary "Big Vision", but also realized to CMMB (China Mobile (micro-BO) multimedia broadcasting), Subway TV, Shanghai TV station, such as a number of outdoor new media and television channels of the reverse output.

Profit model is also in the exploration, pay the way has been quietly in different sites to test water. Youku in October 2010 launched the "excellent Cool courtyard line", the main new film charging services, users can only pay 5 yuan to watch the latest courtyard line blockbuster. Data show that the Youku line in the third quarter of 2011 the number of orders in the second quarter of the year 335%--although in the overall Youku revenue accounted for less than 1%, but the trend can be.

And the mobile, triple-net integration, such as the advance layout of the new battlefield is also a consensus. Youku early in 2009 began to start the "3G" strategy, began in a variety of pad, mobile phone and other terminal areas of the layout. Sohu Video officially announced has completed the smart phone and other mainstream mobile platform coverage, the next step will further increase cooperation with mobile terminal manufacturers. Le Vision Network has begun to join hands with China Network television, officially into the internet TV set-top box market.

Industry, it presents a pattern of vertical and lien. "A bit of the spring and Autumn period of the feeling. "Liu Chunning said.

There is cooperation in the industry-last October, Tudou and video network announced strategic cooperation to create a platform for cooperation, investment in the establishment of joint ventures, the purchase of film and television drama copyright provides both platforms to use.

There is also cooperation outside the industry--in addition to the close linkage with the local satellite TV, and other sites are also in the promotion of cooperation. Sohu Video and MSN China reached the strategic partnership of video business; Tudou announced a more powerful video-sharing platform for Sina Weibo users.

Of course, there are Chinese and foreign cooperation--酷6网 and YouTube have reached a strategic cooperation agreement that cool 6 creators of video content, can be spread through a new channel on YouTube to overseas, and accept the advertising split.

Consolidation has become a visible trend. "The next 12-18 months, the industry will be integrated and eliminated, a new page will open." "At the end of 2011, Koo in the development trend of the 2012 video industry, said," 2012, the video industry will now integrate the Bureau. ”