Distribution network channel Construction those things

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A manufacturer who specializes in car tires has communicated with the author that he wants to do network channels, but because there is no network distribution experience, do not know is to enter the day Taobao distribution platform is good or to find us to do independent distribution site good, because he is a little coveted the current electricity market, and because they do not understand this line, so a little worried.

In fact, from the visibility and flow advantages, Taobao distribution platform is indeed a good choice, the flow of people concentrated, rich in resources, unlike the independent platform to be alone, but because Taobao has been fake rampant, platform reputation to be promoted, platform of goods quality is not guaranteed, not easy to establish credibility, Taobao and the flow of traffic are rushing to Amoy, you are just one of the probability of flow digestion.

More manufacturers now prefer to build their own network distribution platform, direct delivery of goods out, so that you can guarantee the uniqueness of their sources of supply, the accumulation of traffic is also their own, one can directly line the distribution channel path to copy online, and secondly can increase the vendor directly facing the consumer opportunities, the former multi-level channels of the docking people from the cumbersome telephone, QQ, mailbox, fax liberation, optimize the level of the efficiency of the model, the latter can expand the sales opportunities of manufacturers, kill both. More importantly, the SELF-BUILT network distribution platform rules are all set by themselves, without controlled, can have more possibilities.

Having said so much, getting back to the point, regardless of which choice, ultimately is to successfully open up network distribution channels. Taobao distribution online has been a lot of explanation, here but more. Since the establishment of network distribution channels are relatively popular, the so-called self-built is not entirely their own to do, is to spend some money to buy a network distribution system, now a lot of electric business service providers, such as 366ec,shopex,hishop,v5shop have provided a ready-made network distribution system. Network distribution system construction process are similar, the general direction is divided into the following seven steps:

The first step, network distribution system configuration and server selection, according to the manufacturer's own situation to choose the right server, the General Service providers will help customers provide this service, independent operation is relatively small.

The second step, the domain name record and registration, domain name is the first level of network transactions, only successfully registered domain name network Distribution Mall can be officially online, most service providers have provided the services, can also be registered according to their own status, usually. com suffix of the domain name is more popular, Word-of-mouth good site for the million network. Usually the time of the domain name record passes the difference between regions, so the length of time varies.

The third step, the network distribution mall, including the foundation of the mall, template decoration, commodity planning, picture display, operating rules and other aspects of the settings, as you do the physical store business, the store rent, you have to do is to make him out so that people need to see you, remember you, come to you, This is the most important step in the network distribution system, however, if only the internal network distribution, make it okay to be ugly, because all of the members are you offline customer transformation, there is fixed flow, however, if it is external, it must be a good effort to make a beautiful professional.

The fourth step, the preparation of value-added services, in addition to the network distribution mall itself, but also pay attention to contact and customer service equipment, such as 400 telephone, fixed telephone, enterprise QQ, marketing hotline, SMS, etc., it is understood that some system services to provide these value-added services, but if you happen to have these ready-made resources that would be better, Just move online.

The fifth step, the operation promotion, one is to the network Distribution mall promotion, one is to own the brand promotion, there is also the promotion of their own advantages, these things are to ensure that the distribution mall active, accumulate the flow of the key points, the specific methods of promotion online has a lot of raiders, cheats, do not start to explain, mainly you have these concepts in mind.

The sixth step, revenue planning, data recording and analysis, after all, is a new channel, to better control it, it is necessary to spend more time on the network distribution mall operations to make a plan or plan to have a destination to find ways to achieve, like a headless fly like waiting for customers to come, is not feasible, there are plans to implement the idea. Regarding the data this question, now the mall system basic self-contained, the intelligent data analysis, may let you very well understand the network channel the overall situation, has the control to operate, in the heart only then bottom.

The seventh step, for most of the first-level distributors, they not only want to profit from the Internet, more importantly, they will never give up the resources under the line, then, like the whole pass the same data docking before and after, dual-line data management of the supporting software is very important. If there is a purchase of such docking software, the purchase will be set in the third step.

Because the specific emphasis of the electric business service provider is different, so the specific process will also have a lot of differences, such as some businesses may also be in the network distribution system to customize the basic configuration of some functions, or direct customization of their own exclusive network distribution system, so this process is a general description, just hope that you have a bottom in mind.